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A Message from our President and Chair

TSAC, a not-for-profit trade association, is made up of the Square’s key stakeholders who are dedicated to the continued promotion of Times Square as the Crossroads of the World. Our organization reflects the interests of the area’s advertising community and provides a unified voice for the industry in this uniquely vibrant district. 

Some of our recent efforts include providing input on the design and programming of the Broadway Plazas and supporting the initiation of the activity zones for costumed characters and ticket sellers in Times Square.  We also have taken an active role in advocating for the reduction of the commercial rent tax as it applies to billboard advertising.  

TSAC also helps promote important public sector causes, such as pediatric cancer awareness; and membership participation in our nightly digital arts program – Midnight Moment—in partnership with Times Square Arts is as strong as ever.

TSAC is proud to recognize amongst its supporters in interest, NYC & Company, the Times Square Alliance, the Broadway Association, and the Outdoor Advertising Association of America.

Nicholas & Lence Communications is retained to provide advisory, public relations, community and government affairs support.

We invite you to browse through the various elements of the TSAC Website.  Therein, you will be able to view our archived gallery of the Square’s famed advertising spectaculars and access past issues of the TSAC Newsletter.  You can also see some photos of some recent efforts by TSAC to utilize our signs to generate attention for important public service messaging and press articles touting TSAC in noteworthy publications .  Lastly, you will be able to browse through our membership list; and please do not hesitate to contact us for membership information or any questions.



Fred Rosenberg, President                                                                  Jim Campbell, Chair