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A Message from our President and Chair

Welcome to the website of the Times Square Advertising Coalition (TSAC). TSAC, a not-for-profit trade association, is made up of the Square’s key stakeholders, dedicated to the continued promotion of Times Square as a high profile advertising market and brand. Our membership is committed to providing the highest level of quality products and services within Times Square and to preserving and enhancing this iconic landscape. Our organization now better reflects the interests of the area’s advertising community in this uniquely vibrant advertising district. 

Some of our on-going areas of interest include providing input on the design and programming of the Broadway Plazas.  And once construction is complete, we will work hard to impress upon City Hall that the Macy’s Thanksgiving Parade route should return through Times Square.  We are also continuing to work towards a solution to ensure that costumed characters in Times Square are held accountable and that the area remains safe for visitors and locals alike. 

TSAC has also been called upon several times in the past year to use our signs to help promote important public sector causes, such as pediatric cancer and World AIDS Day; and membership participation in our nightly digital arts program – Midnight Moment—in partnership with Times Square Arts is as strong as ever.

TSAC is proud to recognize amongst its supporters in interest, NYC & Company, the Times Square Alliance, the Broadway Association, and the Outdoor Advertising Association of America.

Nicholas & Lence Communications has been retained to provide advisory, public relations, community and government affairs support. Nicholas and Lence provides membership services for the organization.

We invite you to browse through the various elements of the TSAC Website.  Therein, you will be able to view our archived gallery of the Square’s famed advertising spectaculars and access past issues of the TSAC Newsletter.  You can also see some photos of some recent efforts by TSAC to utilize our signs to generate attention for important public service messaging and press articles touting TSAC in noteworthy publications .  Lastly, you will be able to browse through our membership list; and please do not hesitate to contact us for membership information or any questions.



Fred Rosenberg, President and Jim Campbell, Chair.