(A) Marketing channels (B) Demographics (C) Audience segmentation (D) Group dynamics Explanation Audience segmentation is the segregation or division of an audience into different groups or segments based on certain …

Read moreWhat does the following definition describe? ‘The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.’

(A) Creating and posting content ad-hoc when you have the time (B) The creation of time-sensitive content that can be published through various channels (C) Regularly emailing customers with news about a business’s products …

Read moreWhich of the following is an accurate definition of what a content marketing campaign involves?

(A) Videos are entertaining, long and include a CTA (B) Videos are relevant, short and include a CTA (C) Videos are relevant, long and include a URL (D) Videos are …

Read moreWhen making video content for your display ads, what is most important to ensure?

(A) People’s names (B) People’s address (C) People’s pet names (D) People’s relationship status Explanation The best metric among the options to target an audience is People’s relationship status when …

Read moreWhich of the following can be used to target an audience when using some social media ads?

(A) The business has a mobile app instead of a website (B) The site include business phone numbers (C) The site works on different mobile devices (D) The site does …

Read moreBefore running search ads, you should make sure your site is mobile-friendly. Which scenario best describes a mobile-friendly experience for a customer?

(A) Long tail keywords (B) Shorter keywords and phrases (C) Longer keywords and phrases (D) Exact match keywords Explanation When mobile users are searching for your business you should use …

Read moreWhen considering how mobile users will search for your business, which types of keywords should you focus on?

(A) Text messages (B) Pull notifications (C) Push notifications (D) Email notifications Explanation If a user has already downloaded a businesses’ app then they can send messages to the user …

Read moreWhat can a business use to send messages to users who have already downloaded their app?

(A) Short content and fewer images (B) Performance and usability (C) Usability and short content (D) Less video content Explanation The main thing to keep in mind while optimising your …

Read moreWhen it comes to optimising your website’s SEO for mobile users, which of the following is a crucial factor to keep in mind?

(A) Your visitors can manually adjust the size of your website (B) Your website will adapt to suit whichever device it is being viewed on (C) Your customers can provide …

Read moreWhat does responsive design mean?

(A) Redesign your website colour scheme (B) Optimise your site (C) Create a mobile app (D) Shorten your website content Explanation To make your website easily accessible for mobile users, …

Read moreWhen looking to ensure your website is easily accessible by mobile users, what should you focus on doing first?