A candle company is writing copy for a new Display ad. They want to use it to influence consideration for their product. What should they do with their creative?

(A) Focus on a specific offer or a product (upsell) (B) Focus on brand attributes or product value proposition (C) Focus on story-telling around the brand (D) Include an implicit …

Read moreA candle company is writing copy for a new Display ad. They want to use it to influence consideration for their product. What should they do with their creative?

Many customer journeys begin with an awareness of a brand and end with a repeat buyer. Place the marketing objectives of the customer journey below in the correct order.

The correct order is: (1) Build awareness (2) Influence consideration (3) Drive purchases (4) Grow loyalty Conclusion This question is a part of the Google Ads Measurement Knowledge Check Assessment. …

Read moreMany customer journeys begin with an awareness of a brand and end with a repeat buyer. Place the marketing objectives of the customer journey below in the correct order.

Which two of the following conversion tracking options are available when setting up in-app conversion tracking? Select All Correct Responses

(A) Facebook (B) Firebase (C) Google Play (D) iTunes Conclusion This question is a part of the Google Ads Measurement Knowledge Check Assessment. You can find all the answers asked …

Read moreWhich two of the following conversion tracking options are available when setting up in-app conversion tracking? Select All Correct Responses

Google’s video conversions can occur from three different customer actions. Match each conversion action with the correct output.

The correct Match order is: (1) View-through – Impression-based; 24-hour default window (2) Click-through – Click-based; 30-day default window (3) View-based/view engagement – Watches the ad for 30 seconds or …

Read moreGoogle’s video conversions can occur from three different customer actions. Match each conversion action with the correct output.

Google offers various methods for tracking phone calls from ads, websites, and mobile sites. Match each of the following conversion tracking goals with the correct method.

The correct Match order is: (1) Track phone numbers on a mobile website – Track clicks on a text link, image, or button (2) Track calls to a phone number …

Read moreGoogle offers various methods for tracking phone calls from ads, websites, and mobile sites. Match each of the following conversion tracking goals with the correct method.

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