Over 333 billion emails are sent each day. With such an incredible amount of digital correspondence flying around, standing out in your recipients’ inboxes is becoming more and more difficult.
One way to make sure your emails are noticed is by having an awesome email signature. In many ways, your email signature is like a digital business card — it’s a way to promote yourself, your brand, and your work.
As a result, there are a few things you’ll want to make sure you include in your email signature if you want to make a good impression. Here are 10 of them:
1 – Name and job title
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First things first, you’re going to want to cover the absolute basics. This includes your name and your job title (and maybe the company that you represent). If someone doesn’t know who you are or what your role is within a company, they’re not going to be very likely to engage with your emails.
2 – Basic contact details
If someone wants to get in touch with you, they’re going to need your contact details (other than your email). This could include your phone number, website, and even your social media profiles. Whatever the end goal is with your email, you want to make it as easy as possible for the recipient to take action and get in contact with you.
3 – A headshot
A picture is worth a thousand words, as they say. As such, adding a headshot to your email signature is a great way to make it more personal and approachable. It also helps people to put a face to the name, which can be really useful if you’re corresponding with someone that you haven’t met in person before.
However, including images in your signature is not always an easy task, especially if you are unfamiliar with HTML code. If you want to avoid any headaches, we recommend using a generator that will show you how to set up a signature in Gmail, Outlook, Apple Mail, or whatever email client you’re using.
4 – A link to your website or blog
If you have a website or blog (or both), be sure to include a link in your signature. This is a great way to drive traffic to your site and increase brand awareness. And, as an added bonus, it can also help to build your search engine optimization (SEO).
In addition, linking to an external site that you have control over also allows you to track how many people are clicking through from your signature. This can give you valuable insights into what’s working and what’s not.
5 – Company logo
If you’re representing a company or organization, it’s a good idea to include their logo in your signature. This helps to build brand recognition and trust, both of which are important when trying to engage with potential customers or clients.
6 – Legal requirements or industry disclaimer
Depending on your industry or country, there may be certain legal requirements that you need to include in your email signature.
For example, if you’re a financial advisor in the United States, you’re required to include a disclaimer that says something like “past performance is not indicative of future results.”
Including any required legal information in your signature will help to ensure that you’re in compliance with industry regulations and keep you out of hot water.
Another added benefit of including this type of information in your signature is that it can help to build trust with recipients, as they’ll know that you’re playing by the rules.
7 – Handwritten signature
This one is optional, but if you want to add a personal touch to your emails, you can include a scanned image of your handwritten signature.
This is a great way to make your emails feel more personal and intimate, which can be really useful if you’re trying to build relationships with potential customers or clients.
If you’re active on social media, it can be a good idea to include links to your profiles in your email signature. This allows people to connect with you on their preferred platform and can help to increase your reach and visibility.
Including social media links in your signature is also a great way to encourage recipients to follow you or share your content with their networks.
9 – A call to action (CTA)
A call to action (CTA) is an essential element of any marketing campaign, and your email signature is no different. A CTA is simply an instruction to the recipient that tells them what you want them to do next.
For example, your CTA could be something as simple as “Click here to learn more” or “Sign up for our newsletter.” Including a CTA in your signature is a great way to increase conversions and encourage people to take action. After all, if you don’t ask, you won’t get.
10 – Personal motto/favorite quote
If you have a personal motto or favorite quote, including it in your signature can be a great way to make your emails more personal and memorable. Not only will this help you to stand out from the crowd, but it can also give recipients a glimpse into your personality.
And, who knows, your quote might just be the thing that inspires someone to take action or make a purchase.
Conclusion
An email signature is a great way to make your emails more professional and engaging. By including some (or all) of the elements on this list, you can create a signature that drives traffic, builds trust, and increases conversions. Just remember to keep it simple and make sure that your signature is in line with your brand’s overall tone and style.