A/B testing (split testing) is the process of:

(A) collecting data and user insights on the performance of online advertising campaigns

(B) running marketing experiments to see which version of an ad connects better with your audience

(C) quantifying the number of digital views or engagements of a piece of content

(D) finding and analyzing search terms that people enter into search engines

Explanation

A/B testing (split testing) is the process of running marketing experiments to see which version of an ad connects better with your audience.

Conclusion

This question is a part of the HubSpot Digital Advertising Certification Exam. You can find answers to all the questions asked in this exam on our HubSpot Digital Advertising Certification Exam Answers page.

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