A best practice for optimizing your video content for Facebook engagement is to:

(A) place your CTA right at the beginning

(B) all the options in this list

(C) use the landscape format

(D) include captions and text overlays

(E) make videos longer, so followers can “lean back” to watch

Explanation

A best practice for optimizing your video content for Facebook engagement is to include captions and text overlays. Captions allow viewers to understand the audio spoken in the video and this increases engagement among the viewers. Text overlays can be used to provide valuable information during a video and this also increases engagement.

Conclusion

This question is a part of the Hootsuite Social Marketing Certification Exam. You can find 100% correct answers to all the questions asked in this exam on our Hootsuite Social Marketing Certification Exam Answers page.

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