A best practice for updating UET tags on your website is:

(A) Apply sitewide tagging of your UET tag (including all ad landing pages)

(B) Use only the JavaScript version of your UET tag

(C) Don’t place your UET tag within an iFrame

(D) Incorporate all relevant event parameters into your UET tag

(E) All of the above

Explanation

All of the above are the best practices for updating UET tags on your website. Firstly, you have to use the Javascript version of your UET tag because it updates automatically when any changes to the UET tag are made and it helps Microsoft to collect richer activity data.

You should apply sitewide tagging of UET tags because it allows Microsoft to track conversions from any page of that website.

You should not use UET tags in iFrame because your site becomes vulnerable to cross-site attacks. Hackers can change your website URL and put their URL instead.

Put all of your event parameters into the UET tag that you want to track like device type, device version, device software, Browser used, etc.

Conclusion

This question is a part of the Microsoft Advertising Certified Professional exam. You can find all the answers with full explanation for this exam in our Microsoft Advertising Certified Professional Exam Answers page.

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