A broad match modifier tells Microsoft Advertising that a specific word or words must be present in a search query for your ad to display. True or False?

(A) True

(B) False

Explanation

A Broad match keyword match type is the one where your ad is shown when a user searches either the individual words in your keyword in any order or words related to your keyword.

Conclusion

This question is a part of the Microsoft Advertising Certified Professional exam. You can find all the answers with detailed explanation for this exam in the Microsoft Advertising Certified Professional exam page.

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