A Broad Match Modifier Tells Microsoft Advertising That A Specific Word Or Words Must Be Present In A Search Query In Order For Your Ad To Display. True Or False?

(A) True

(B) False

Explanation

A Broad match keyword match type is the one where your ad is shown when a user searches either the individual words in your keyword in any order or words related to your keyword.

Conclusion

This question is a part of the Microsoft Advertising Certified Professional exam. You can find all the answers with detailed explanation for this exam in the Microsoft Advertising Certified Professional exam page.

2 thoughts on “A Broad Match Modifier Tells Microsoft Advertising That A Specific Word Or Words Must Be Present In A Search Query In Order For Your Ad To Display. True Or False?”

  1. The explanation should include “in addition, broad match modifier narrows the wide possibilities of the search terms into more specific matches. For example, instead of having army tank results for the keywords water tanks, the word “water” should have a broad match modifier to make sure it is included in every search (+water tanks).”

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