A broad match modifier tells Microsoft Advertising that a specific word or words must not be present in order for your ad to display. True or False?

(A) True

(B) False

Explanation

A broad match modifier tells Microsoft that this specific word or words should be present in order for your ad to display. The term used to describe a word or words that must not be present in order for your ad to display is called a Negative keyword.

Conclusion

This question is a part of the Microsoft Advertising Certified Professional exam. You can find all the answers with full explanation for this exam in our Microsoft Advertising Certified Professional Exam Answers page.

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