A candle company is writing copy for a new Display ad. They want to use it to influence consideration for their product. What should they do with their creative?

(A) Focus on a specific offer or a product (upsell)

(B) Focus on brand attributes or product value proposition

(C) Focus on story-telling around the brand

(D) Include an implicit or explicit call-to-action (Buy Now, Buy Here, Shop Here, etc.)


This question is a part of the Google Ads Measurement Knowledge Check Assessment. You can find all the answers asked in this exam in our Google Ads Measurement Knowledge Check Assessment Answers page.

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