A candle company is writing copy for a new Display ad. They want to use it to influence consideration for their product. What should they do with their creative?

(A) Focus on a specific offer or a product (upsell)

(B) Focus on brand attributes or product value proposition

(C) Focus on story-telling around the brand

(D) Include an implicit or explicit call-to-action (Buy Now, Buy Here, Shop Here, etc.)

Explanation

A company can influence consideration using their Display Ad by focusing on brand attributes or product value proposition.

Conclusion

This question is a part of the Google Ads Measurement Knowledge Check Assessment and the Check your knowledge section of the Turn Business Objectives into Marketing Goals lesson unit. You can find all the answers asked in both exams in our Google Ads Measurement Knowledge Check Assessment Answers page, and Turn Business Objectives into Marketing Goals Answers page.

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