A company creates niche sporting equipment for active female senior citizens. The company expects potential customers to be above 65 years old, either with or without a shown interest in sports. The company’s marketing team is looking to build awareness about their company’s innovative products. Which option can best help them reach their specific audience?

(A) Affinity audiences

(B) Demographic targeting

(C) Dynamic remarketing

(D) In-Market audiences

Conclusion

This question is a part of the Google Ads Display Certification Assessment exam. You can find all the answers for this exam in our Google Ads Display Certification Assessment Answers page.

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