(A) Ad recall
(B) Brand favorability
(C) Brand Lift
(D) Conversion Lift
Brand Lift is a Google product that can measure the direct impact your YouTube ads are having on perceptions and behaviors throughout the consumer journey. So, Brand Lift is the Google tool that they can use to find out which of their video creatives makes viewers remember their brand best.
This question is a part of the Google Ads Measurement Knowledge Check Assessment and the Check your knowledge section of the Assign Value to What’s Being Measured lesson unit. You can find all the answers asked in both exams in our Google Ads Measurement Knowledge Check Assessment Answers page, and Assign Value to What’s Being Measured Answers page.