A custom audience is a type of remarketing list. What is NOT required to set this up?

(A) Universal Event Tracking

(B) Data management provider access

(C) First-party customer data

(D) Software integration


In order to set up a Custom Audience, you need First-party customer data which is your own customer data that you collected from your websites, apps, etc. Secondly, you need a Data Management Provider(DMP) like Adobe Audience Manager. Finally, you need to integrate the DMP software into your Microsoft Advertising account. This requires you to complete steps within the DMP and once the integration is done you can find the Custom Audiences list in the Audiences section of the Shared library. The only thing you don’t need is a Universal Event Tracking.


This question is a part of the Microsoft Advertising Certified Professional exam. You can find all the answers with full explanation for this exam in our Microsoft Advertising Certified Professional Exam Answers page.

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