(A) the number of connections a person has on Facebook
(B) new people who share the characteristics of your existing audience
(C) people who have already expressed an interest in your business
(D) people who recently created a Facebook account
A Facebook custom audience is based on people who have already expressed an interest in your business.
A Custom Audience is an ad targeting option that lets you find your existing audiences among people who are on Facebook. You can use sources such as customer lists, website or app traffic, or engagement on Facebook, to create Custom Audiences of people who already know your business.
This question is a part of the HubSpot Digital Advertising Certification Exam. You can find answers to all the questions asked in this exam on our HubSpot Digital Advertising Certification Exam Answers page.