A marketing manager wants to use an attribution model that includes both converting and non-converting paths in order to evaluate individual customer paths. Which attribution model will fulfill this requirement?

(A) Rules-based attribution

(B) Data-driven attribution

(C) Linear attribution

(D) Position-based attribution

Conclusion

This question is a part of the Google Ads Measurement Certification Assessment exam. You can find all the answers to this exam in our Google Ads Measurement Certification Assessment Answers page.

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