A publisher has determined that most of their users come to their site to read specific articles that they found through a search engine. Which approach would maximize the publisher’s revenue while keeping users happy?

(A) Include some related or popular articles at the bottom of each article.

(B) Avoid including links to related articles to allow the user to focus on the article they chose to read.

(C) Show only a snippet of the main article and include links to related articles above it to prove to the user that there’s other valuable content on their site.

(D) Split the content into 5 pages, to have more page views.


This question is a part of the Ad Manager 360 Reseller Exam. You can find answers to all the questions asked in this exam in our Ad Manager 360 Reseller Exam Answers page.

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