A social media manager for Athene Suites Hotels has gathered hundreds of vacation photos submitted by followers of the organization’s Instagram account. The best of these photos will be posted on the channel in an upcoming campaign that celebrates customers. Which term best describes these photos:

(A) Visually Curated Media

(B) Follower Based Content

(C) User-discovered Media

(D) User-generated content

(E) Audience curated images

Explanation

User-Generated Content is the content produced by users of a website, followers of a social media channel, members of an online forum or community. Photos submitted by followers of the organization’s Instagram account is termed as User-Generated Content because this content is produced by the followers of a social media channel.

Conclusion

This question is a part of the Hootsuite Social Marketing Certification Exam. You can find 100% correct answers to all the questions asked in this exam on our Hootsuite Social Marketing Certification Exam Answers page.

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