A social media policy is intended to:

(A) mandate the required amount of social media promotion employees must do on the behalf of the company

(B) provide guidelines for appropriate and inappropriate use of social media by company employees

(C) outline what social media strategies and tactics that will be pursued in the coming year

(D) outline the ways in which sales and marketing activities will support social media initiatives in the coming year

Explanation

A social media policy is intended to provide guidelines for the appropriate and inappropriate use of social media by company employees. It helps the company to educate its employees on how to use social media and keep in check their behavior on social media.

Conclusion

This question is a part of the Hootsuite Social Marketing Certification Exam. You can find 100% correct answers to all the questions asked in this exam on our Hootsuite Social Marketing Certification Exam Answers page.

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