A tracking tag (UET tag) is designed to help advertisers target their audience for which purpose? Choose all that apply.

(A) Target audiences using remarketing in paid search.

(B) Exclude audiences based on website behavior

(C) Increase ad spend

(D) Validate a tag

Explanation

The UET tags are designed to help advertisers target their audiences in two ways. UET tags give you data like bids, keywords, ads, etc. about customers who previously visited your site. You can use this data to remarket to the people who visited your site. You can target them by paying lower CPC than before. UET tags also provide data about the pages your audience visited, the amount of time they spent, the buttons, or links they clicked at. You can use this data from UET tags to exclude audiences that are not spending time on your website or not clicking only any links.

Conclusion

This question is a part of the Microsoft Advertising Certified Professional exam. You can find all the answers with full explanation for this exam in our Microsoft Advertising Certified Professional Exam Answers page.

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