A vanity URL in Hootsuite is best described as:

(A) a set of re-direct links provided to your organization’s administrator by Hootsuite

(B) a customizable, branded URL that also lets you track click-through statistics

(C) one that contains a custom domain suffix, such as .io .ly .ing .love

(D) a web address within a set of sub-domain names associated with certain industry segments


A Vanity URL is a shortened, customizable and branded domain which can be used to measure the number of clicks and the Click-Through Rate of your link. You have to purchase the domain from a registrar like Namecheap to use it as a Vanity URL. These are better than using Ow.ly links because you can customize it to represent your brand.


This question is a part of the Hootsuite Platform Certification exam. You can get all the answers to the questions asked in this exam by visiting our Hootsuite Platform Certification exam answers page.

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