A visitor to the Baldwin Museum of Science website signs up to receive its newsletter. What is this customer action called?

(A) Link

(B) Pay-per-click

(C) Conversion

(D) Click-through


This action is called a Conversion. A conversion doesn’t just mean buying a product or service, you can set an email submit as the conversion goal in Microsoft Ads. Whenever a person submits his/her email in the email submit form of a website then a conversion tracking pixel is fired which will display the action performed as a Conversion.


This question is a part of the Microsoft Advertising Certified Professional exam. You can find all the answers with full explanation for this exam in our Microsoft Advertising Certified Professional Exam Answers page.

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