Ad Exchange Brand Controls Basics Assessment Answers 2020

Before you get to the answers below here are some facts about the exam.

Exam Name – Ad Exchange Brand Controls Basics Assessment.

Total Questions and Passing Score – 4 Questions and Passing Score is 100%

Exam URL https://skillshop.exceedlms.com/student/path/2873-authorized-buyers-brand-controls-basics

Q.1 – These were created to promote a positive community for video creators, users, and advertisers alike on YouTube.

(A) Google Display Network Policies

(B) AdSense Program Policies

(C) YouTube Community Guidelines

(D) YouTube Partner Program

Q.2 – To be eligible for advertising, which of the following must videos comply with?

(A) Search Network Policies

(B) Nothing

(C) AdSense Program Policies

(D) Advertiser friendly content guidelines

Q.3 – A Partner Program channel can serve ads on YouTube once it reaches 100 views.

(A) True

(B) False

Q.4 – How does Google determine which content is suitable for advertising on the Display Network?

(A) Publishers tell Google which content is suitable for ads.

(B) All publishers are required to adhere to the AdSense policies, which dictate the types of content suitable for ads.

(C) Once Google approves a new publisher, all of that publisher’s content is eligible to serve ads through the Display Network.

(D) It categorizes content into three categories: low, medium, and premier.

Q.5 – Who controls the type of site content that’s acceptable for your ads to appear on?

(A) Consumers who watch ads

(B) You

(C) Industry-respected certification organizations

(D) Google

Q.6 – Why would an advertiser use pre-targeting vertical exclusions?

(A) If they wanted to prevent their ads from running on inventory from specific domains, channels, videos, and about certain subjects

(B) If they wanted to prevent their ads from running on a specific mobile app

(C) If they wanted to prevent their ads from running on a specific publisher domain

(D) If they wanted to prevent their ads from running on mobile and tablet devices

Q.7 – An advertiser wants to serve on sites that are suitable for all age groups and wants to prevent their ads from running on sexually-suggestive content. What brand control should they use?

(A) Pre-targeting URL exclusions

(B) Pre-targeting vertical exclusions

(C) Sensitive categories

(D) Third-party verification

What is Ad Exchange Brand Controls Basics Assessment?

This exam is conducted by Google via Skillshop which tests the understanding of how Google places Ads on content for Authorized Buyers and how you as an Authorized Buyer can use brand controls provided by Google.

This course has only one unit. This unit is Brand Controls for Ad Exchange Buyers.

The exam consists of a total of 4 questions and you have unlimited time to complete the exam. The certificate is valid for a period of 12 months and if you fail in your first try then you can retake the exam after 24 hours.

Conclusion

This article provides all the answers with detailed explanation so that you don’t just get the correct answers but you actually understand the reason behind the answers. You can check the answers to all other Authorized Buyers exams in our Ad Exchange API Basics Assessment Answers page, Doubleclick Ad Exchange Assessment Answers page, Programmatic and Ad Exchange Assessment Answers page, and Optimize bids and creatives Assessment Answers page.

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