Before you get to the answers below here are some facts about the exam.
Exam Name – Ad Exchange Brand Controls Basics Assessment.
Total Questions and Passing Score – 4 Questions and Passing Score is 100%
(A) Google Display Network Policies
(B) AdSense Program Policies
(C) YouTube Community Guidelines
(D) YouTube Partner Program
(A) Search Network Policies
(C) AdSense Program Policies
(D) Advertiser friendly content guidelines
(A) Publishers tell Google which content is suitable for ads.
(B) All publishers are required to adhere to the AdSense policies, which dictate the types of content suitable for ads.
(C) Once Google approves a new publisher, all of that publisher’s content is eligible to serve ads through the Display Network.
(D) It categorizes content into three categories: low, medium, and premier.
(A) Consumers who watch ads
(C) Industry-respected certification organizations
(A) If they wanted to prevent their ads from running on inventory from specific domains, channels, videos, and about certain subjects
(B) If they wanted to prevent their ads from running on a specific mobile app
(C) If they wanted to prevent their ads from running on a specific publisher domain
(D) If they wanted to prevent their ads from running on mobile and tablet devices
(A) Pre-targeting URL exclusions
(B) Pre-targeting vertical exclusions
(C) Sensitive categories
(D) Third-party verification
What is Ad Exchange Brand Controls Basics Assessment?
This exam is conducted by Google via Skillshop which tests the understanding of how Google places Ads on content for Authorized Buyers and how you as an Authorized Buyer can use brand controls provided by Google.
This course has only one unit. This unit is Brand Controls for Ad Exchange Buyers.
The exam consists of a total of 4 questions and you have unlimited time to complete the exam. The certificate is valid for a period of 12 months and if you fail in your first try then you can retake the exam after 24 hours.
This article provides all the answers with detailed explanation so that you don’t just get the correct answers but you actually understand the reason behind the answers. You can check the answers to all other Authorized Buyers exams in our Ad Exchange API Basics Assessment Answers page, Doubleclick Ad Exchange Assessment Answers page, Programmatic and Ad Exchange Assessment Answers page, and Optimize bids and creatives Assessment Answers page.