Before you get to the answers below here are some facts about the exam.
Exam Name – Adsense Multiple Customer Management Exam
Total Questions and Passing Score – 73 Questions and Passing Score is 80%
(A) Using IFRAMEs with keywords to alter the content or language of the ads.
(B) Placing Google ads in a “floating box” in which ads scroll, hover, or expand over the webpage.
(C) Adding irrelevant keywords (hidden or visible) to alter the targeting of the ads.
(D) Hiding an unit if it is a responsive ad unit.
(A) Cost Per Engagement (CPE)
(B) Cost per Click (CPC)
(C) Cost per 1000 Impressions (CPM)
(D) Cost per Day (CPD)
(E) Active View (CPM)
(A) The phrase “Help keep this site running, check out our sponsors” placed next to the ads.
(B) An arrow pointing to the ads.
(C) Ads placed in a pop-up window.
(D) A label “Sponsored Links” placed above the ads.
Q.8 – A publisher has determined that most of their users come to their site to read specific articles that they found through a search engine. Which approach would maximize the publisher’s revenue while keeping users happy?
(A) Show only a snippet of the main article and include links to related articles above it to prove to the user that there’s other valuable content on their site.
(B) Avoid including links to related articles to allow the user to focus on the article they chose to read.
(C) Include some related or popular articles at the bottom of each article.
(D) Split the content into 5 pages, to have more page views.
(A) they can block sensitive categories
(B) they can block general ad categories
(C) they can block ad networks
(D) they can block ads from certain countries
(E) they can block specific advertiser URLs
(A) To make their inventory more visible to advertisers.
(B) To turn the custom channels into targetable ad placements.
(C) To track custom groups of ad units.
(A) Clicks from other country
(B) Invalid clicks
(C) Spam traffic
(A) Immediately remove the AdSense ad code from the site. Immediately remove the AdSense ad code from the site.
(B) Carefully read the notification and make the required changes to make the site compliant.
(C) Immediately take the example URL down.
Q.16 – In a certain day, if there are 3 line items, 1) Sponsorship A: 50% of impressions 2) Standard B: 100 impressions 3) AdSense: Backfill and 500 ad impressions are requested, how many impressions are served by AdSense?
(A) Do nothing, as publishers are not responsible for monitoring the user-generated content on their site.
(B) Disable ad serving until post is reviewed.
(C) Use Captcha verification to prevent automated posts.
(D) Develop a keyword filtering system to monitor the content.
(E) Place the AdSense code only on content created by themselves, by their own staff or by users they can trust.
(F) Enabling their users to report possible abuse by adding a “Report violations” link to every post.
(A) Before the end of April.
(B) Before the end of February.
(C) The first week of March.
(D) Before the end of March.
(A) Yes, the publisher should avoid test clicking on ad overlays.
(B) No, click testing is a feature provided to publishers and is not counted towards ad spam.
(A) Their earnings need to have reached the payment threshold.
(B) Their earnings need to have been validated for accuracy by Google.
(C) There need to be no holds on their account.
(D) They need to be in compliance with AdSense policies.
(A) Invitation link that you can create and just send to your Google AM as proof.
(B) Invitation email
(C) Invitation link that you can access through the Adsense UI.
(A) “Text Only” because those have the highest click-through-rates.
(B) “Display Only” because this allows for rich media ads as well as images, which will bring in maximum revenue.
(C) “Text and Display” because this creates the most competition in the ad auction and generates maximum revenue.
(A) Under Settings > Account > Account Information
(B) Under Settings > Access and Authorization > Third Party Access
(C) Under Settings > Payments
(D) Under Settings > Access and Authorization > User Management
(A) Access to publisher A’s account and visit the My ads rab to find list of managed and unmanaged ad units. Select the tickbox next to unmanaged, select Actions and then select Manage.
(B) Go to the Admin tab, under Manage accounts, select the publisher name and change the Management mode.
(C) Send publisher A a new publisher invitation.
(A) If sum of percentages from same priority line item is more than 100%, Ad Manager will serve the ads in the correct proportion to each other.
(B) Lower number of priority is higher priority in ad selection.
(C) Google also employs an automated malware checker that continuously scans all third-party creatives running through the network.
(D) If apply ‘Frontloaded’ to the line item goal, Ad Manager delivers only ‘frontloaded’ line item for first half of period.
(A) AdSense (Priority 12) with $7 CPM
(B) Standard line item (Priority10) with $6.50 temporary CPM
Q.33 – A publisher runs a site focused on finding housing options for adult professionals. This publisher is considering blocking the entire “real estate” category to avoid advertising for any competitors. How might this action affect the publisher’s revenue?
(A) Revenue will most likely increase.
(B) Revenue will most likely decrease.
(A) Give users the option to subscribe to their email list for updates and/or a newsletter.
(B) Constantly provide new, high-quality content and showcase it on their top landing pages.
(C) Make it easy for users to connect with them via social networks and then push out their most popular content to drive return visits.
(D) Prohibit users from viewing the site’s full content unless they visit the site at regular intervals.
(E) Create a section that links users to popular content on the same subject to drive more engagement.
(A) Opt in to text and display ads.
(B) Identify the best placements for their ad units.
(C) Put ads into iFrame to prevent ads slowing down content loading.
(D) Use bigger ad formats.
(E) Place the more ads unit up to 3 per page.
Q.41 – A publisher has a text ads only leaderboard on top of a page and a text ads only small square within the content of that page. The small square ad unit has higher CTR, but the leaderboard has better CPCs. Is there anything the publisher can do to increase their earnings? Select all that apply.
(A) Yes, the publisher should make sure the medium rectangle ad unit comes first in their HTML code.
(B) Yes, the publisher should change small square ad unit into large rectangle ad unit.
(C) Yes, the publisher should opt in Image ads to both of ad units.
(D) 10 users, 5 administrators
(C) Sponsorship and Standard
(A) Give users as many options as possible.
(B) Turn casual visitors into loyal users.
(C) Tailor your experience to your users’ situation.
(D) Focus on your users’ goals.
(E) Ensure that users know what action to take on your site.
(F) Employ a clear structure to guide users.
(A) It means that the account has no alerts.
(B) It is an urgent alert.
(C) It is a general alert.
(A) Google AdWords
(B) DoubleClick for Publishers (Ad Manager) Small Business
(C) DoubleClick Ad Manager
(D) Google AdSense
(A) New and pre-existing ad units created by the child publisher are automatically managed by you.
(B) There is no full management mode.
(C) Only new ad units created by the child publisher are automatically managed by you.
(D) Only pre-existing ad units created by the child publisher are automatically managed by you.
Q.53 – In a certain day, if there are 3 line items, 1) Sponsorship A: 50% of impressions 2) Sponsorship B: 30% 3) Standard C: 500 impressions and 1000 ad impressions are requested, how many impressions are served by Standard C?
(A) It means that new or pre-existing ad units created are not managed by default.
(B) Only pre-existing ad units created by the child publisher are automatically managed by you.
(C) Only new ad units created by the child publisher are automatically managed by you.
(D) There is no partial management mode.
(A) Check your site’s robots.txt and see if the Adsense crawler has been disallowed.
(B) Check if the site is under “Owned sites” within the Site Management tab.
(C) Contact her Google account manager.
(A) 100% goes to the Channel Partner.
(B) 25% goes to the publisher.
(C) 100% goes to the publisher.
(B) Ad server
(A) He can change the Adsense synchronous code implementation.
(B) There’s nothing he can do. You can only use the given ad sizes that are in Adsense UI.
(C) He can create custom-sized ad units, where he can specify the width and height of the ad that he wants to appear on his page.
(A) AdSense for Games
(B) AdSense for Search
(C) AdSense for Video
(D) AdSense For Content
(A) Via the Adsense UI by clicking on your email address and seeing the list of accounts.
(B) Via the Account invitations tab.
(C) Via Admin tab, by clicking on the publisher name.
(D) Via the Adsense Management API.
Q.64 – A publisher wants to add a blocking rule across one of their domains but first he/she must add the site under Site Management. Which URL format will the publisher use to ensure that the blocking rule is applied to the entire domain?
(A) A standard user can give account access or change another user’s access level.
(B) A standard user can’t see the “user management” page, which displays the users who have access to an account.
(C) A standard user can can view, edit, and manage any part of an account.
(A) No, AdSense only targets ads based on overall site content, not keywords or categories.
(B) Yes, you can do this if you select the option in the Adsense UI.
Q.68 – ABC manages several publishers. ABC wants to check what ad units for a particular publisher are under their control. Which one of the following sections in the UI where ABC can check this information?
(A) Admin Tab, under Manage accounts
(B) Home tab
(C) My Ads tab
(A) Under Settings > Access and Authorization > Third Party Access
(B) Via the Performance Reports tab.
(C) Under Settings > Account > Account Information
(D) Via the My Ads tab
(A) Publisher needs to be logged into the AdSense UI
(B) Publisher needs to write an email to Google approving the invitation
(C) Publisher needs to have the Admin user role
What is Adsense Multiple Customer Management Exam?
This exam is conducted by Google via Skillshop which tests the understanding of the basics of Adsense Monetization services. You are tested on various things related to Adsense Monetization services like Publisher Settings, MCM Tool, Account Administrator level, Management modes, Revenue share, Dynamic Allocation, Adsense policies, etc.
The exam consists of a total of 73 questions and you have unlimited time to complete the exam. Once you answer a question you cannot go back and review your answer. The certificate is valid for a period of 12 months and if you fail in your first try then you can retake the exam after 24 hours.
This article provides all the answers with detailed explanation so that you don’t just get the correct answers but you actually understand the reason behind the answers. You can check the answers to all other Google Adsense and Ad Exchange related exams in our Scaled Partner Management Exam Answers page, Ad Manager 360 Reseller Answers page, DoubleClick Ad Exchange Assessment Answers page, Ad Exchange API Basics Assessment Answers page, Ad Exchange Brand Controls Basics Assessment Answers page, Optimize Bids And Creatives Assessment Answers page, and Programmatic and Ad Exchange Assessment Answers page.