Advanced Google Analytics Assessment 1 Answers (Updated 2021)

Below you will get all the answers with detailed explanation for the Assessment 1 questions from the Advanced Google Analytics course.

Q.1 – If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately.

(A) True

(B) False

Q.2 – What does Google Analytics call a URL that passes data parameters for reporting?

(A) A tag

(B) A hit

(C) A dimension

(D) A metric

Q.3 – When does the Google Analytics tracking code send a pageview hit to Analytics?

(A) Every time a user clicks a video

(B) Every time a user adds an item to a shopping cart

(C) Every time a user performs a search on a website

(D) Every time a user loads a webpage

Q.4 – When does the Google Analytics tracking code send an event hit to Analytics?

(A) Every time a user performs an action with pageview tracking

(B) Every time a user makes a reservation on a booking site

(C) Every time a user adds an event to their calendar

(D) Every time a user performs an action with event tracking

Q.5 – What does Google Analytics use to differentiate new and returning users? (Select all answers that apply)

(A) A browser cookie

(B) Artificial intelligence

(C) A randomly-assigned unique identifier

(D) A sequential unique identifier

Q.6 – What will happen if a user clears the Analytics cookie from their browser? (Select all answers that apply)

(A) Analytics will inform the user that they need to set a new Analytics cookie

(B) Analytics will not be able to associate user behavior data with past data collected by the tracking code

(C) Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page

(D) Analytics will automatically recognize returning users

Q.7 – By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices.

(A) True

(B) False

Q.8 – A session in Google Analytics times out after how many minutes by default?

(A) 5

(B) 15

(C) 30

(D) 60

Q.9 – To send data to Google Analytics from a web-connected device like a point-of-sale system, what feature must be used?

(A) Data Import

(B) Browser cookies

(C) The Networking protocol

(D) The Measurement Protocol

Q.10 – For an event goal defined as playing a video, how many Goal conversions will Google Analytics record if that video is played three times in the same session?

(A) 1

(B) 2

(C) 3

(D) 4

Q.11 – Which are Goal types in Google Analytics? (Select all answers that apply)

(A) Destination

(B) Shopping Cart

(C) Pages/Screens per session

(D) Duration

Q.12 – If data is excluded from a view using a filter, it may be recovered within thirty days.

(A) True

(B) False

Q.13 – Which of these scopes could be used for dimensions and metrics?

(A) Event-level, session-level, or transaction-level scope

(B) Location-level, duration-level, or user-level scope

(C) Hit-level, session-level, or user-level scope

(D) Event-level, duration-level, or transaction-level scope

Q.14 – When defining a measurement plan, what is the order of steps?

(A) Business objectives > KPIs > key actions

(B) KPIs > key actions > business objectives

(C) Key actions > KPIs > business objectives

(D) Business objectives > key actions > KPIs

Q.15 – What are macro-conversions in a measurement plan?

(A) The metric data used to measure business success

(B) The main website actions users take that accomplish stated business goals

(C) The secondary website actions users take that lead to main actions

(D) A list of keyboard shortcuts for measurement tasks in Google Analytics

About Advanced Google Analytics Assessment 1

You get a total of 15 questions in the first Assessment based on the topics you learned in the first unit of this course. These are advanced topics and the questions in the first assessment are based on the following lessons. Lesson 1 is Google Analytics Data collection, Lesson 2 is Categorizing into users and sessions, Lesson 3 is Applying Configuration settings, Lesson 4 is Storing data and generating reports, Lesson 5 is Creating a measurement plan. Although these questions are tough for a newbie, you can easily clear this exam with the answers we have provided in this post.


This post provides all the answers to the exam with a detailed explanation. You should check the explanation for every answer to understand the concept better. After you are done with this check out the answers to Advanced Google Analytics Assessment 2, Advanced Google Analytics Assessment 3, and Advanced Google Analytics Assessment 4 or you can get all the answers in one page in the Advanced Google Analytics Assessment Answers page.

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