Advanced Google Analytics Assessment 3 Answers

Below you will get all the answers with detailed explanation for the Assessment 3 questions from the Advanced Google Analytics course.

Q.1 – Segments applied to reports can analyze data for which of the following groups? (Select all answers that apply)

(A) Users 25 to 34 years of age who have their browser set to Spanish

(B) Users who viewed a webpage, then watched a video

(C) Users who engaged in social media or email campaigns

(D) Users who have children under the age of 18

Q.2 – Custom segments may be created using which criteria? (Select all answers that apply)

(A) Dimensions

(B) Metrics

(C) Session dates

(D) Sequences of user actions

Q.3 – How many segments may be applied at once?

(A) 1

(B) 2

(C) 3

(D) 4

Q.4 – Because segments are applied before sampling, segmented data will not be sampled.

(A) True

(B) False

Q.5 – What report shows data segmented by channel?

(A) Segmentation

(B) Source/Medium

(C) Channels

(D) Attribution

Q.6 – Google Ads and Google Marketing Platform campaigns served on the Google Display Network are grouped into which channel?

(A) Paid Search

(B) Organic Search

(C) Direct

(D) Display

Q.7 – What report analyzes which webpages get the most traffic and highest engagement?

(A) Active Users report

(B) Active Users report

(C) All Pages report

(D) Frequency and Recency report

Q.8 – In a “last-click” attribution model, Google Analytics will attribute all of the conversion credit to which source(s)?

(A) First marketing activity

(B) Last marketing activity

(C) Single assisted conversion

(D) All assisted conversions

Q.9 – Multi-channel Funnel reports can credit conversions across which channels? (Select all answers that apply)

(A) Website referrals

(B) Paid and organic search

(C) Custom campaigns

(D) Television channels

Q.10 – How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction?

(A) Primary conversion

(B) Assisted conversion

(C) Second-to-last-click attribution

(D) Last-click attribution

Q.11 – What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

(A) Active Users report

(B) User Explorer report

(C) Users Flow report

(D) Cohort Analysis report

Q.12 – What report groups an audience based on acquisition date and compares behavior metrics over several weeks?

(A) Behavior Overview report

(B) Active Users report

(C) Users Flow report

(D) Cohort Analysis report

Q.13 – Custom Reports have which capabilities? (Select all answers that apply)

(A) Use multiple dimensions together in the same report

(B) Create a report with Custom Metrics

(C) Use a Custom Dimension as a primary dimension

(D) Create a report with data-driven attribution

Q.14 – What type of Custom Report shows a static, sortable table with rows of data?

(A) Explorer

(B) Flat Table

(C) Map Overlay

(D) Pivot Table

Q.15 – Which would prevent data from appearing in a Custom Report? (Select all answers that apply)

(A) A filter that filters out all data

(B) Not sharing the Custom report with users in the same view

(C) Dimensions and metrics of different scopes

(D) Too many dimensions applied to the Custom report

About Advanced Google Analytics Assessment 3

You get a total of 15 questions in the third Assessment based on the topics you learned in the third unit of this course. These are advanced topics and the questions in the third assessment are based on the following lessons. Lesson 1 is Segment data for insight, Lesson 2 is Analyze data by channel, Lesson 3 is Analyze data by audience, and Lesson 4 is Analyze data with Custom Reports. Although these questions are tough for a newbie, you can easily clear this exam with the answers we have provided in this post.


This post provides all the answers to the exam with a detailed explanation. You should check the explanation for every answer to understand the concept better. After you are done with this check out the answers to Advanced Google Analytics Assessment 4 or you can get all the answers in one page in the Advanced Google Analytics Assessment Answers page.

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