Advanced Google Analytics Assessment 4 Answers (Updated 2021)

Below you will get all the answers with detailed explanation for the Assessment 4 questions from the Advanced Google Analytics course.

Q.1 – What is “remarketing” in Google Analytics?

(A) When users visit a website for the first time and complete a conversion

(B) When users are shown targeted ads to bring them back to a website and encourage a conversion

(C) When Google Analytics can’t distinguish a new user because they have deleted their browser cookies

(D) When a user buys an available product from a competitor

Q.2 – To enable remarketing in Google Analytics, what must first be enabled? (Select all answers that apply)

(A) Advertising Reporting Features

(B) Demographics and Interests

(C) Google Ads or Display & Video 360 account linking

(D) Custom Dimension

Q.3 – Which remarketing audiences can be defined in Google Analytics? (Select all answers that apply)

(A) Users who visited a specific page on a website

(B) Users who played a video on a website

(C) Users who speak a particular language

(D) Users who searched for a product on Google Search

Q.4 – Remarketing can show relevant ads on which Google properties? (Select all answers that apply)

(A) Google Display Network

(B) Google Sites

(C) Mobile apps

(D) Google Search

Q.5 – What is the maximum duration a user can be included in a remarketing audience?

(A) 120 days

(B) 180 days

(C) 365 days

(D) 540 days

Q.6 – What Google Analytics data can be used to define a remarketing audience? (Select all answers that apply)

(A) Pre-defined Segment

(B) Custom Segment

(C) Custom Dimension

(D) Custom Metric

Q.7 – How many user cookies does an audience list require to be eligible for Google Ads Search Ad remarketing?

(A) 100

(B) 1000

(C) 2000

(D) 5000

Q.8 – Which users could be targeted with Dynamic Remarketing to bring them back to a website? (Select all answers that apply)

(A) Users who posted a favorable product review

(B) Users who viewed a website search result page

(C) Users who viewed product detail pages

(D) Users who abandoned their shopping carts

Q.9 – To set up Dynamic Remarketing for a retail vertical, what must be linked to Google Ads?

(A) The Google Search Center

(B) The Google Analytics Center

(C) The Google Merchant Center

(D) The Google Help Center

Q.10 – To set up Dynamic Remarketing, what must first be created in Google Analytics?

(A) Custom Segment

(B) Custom Metric

(C) Custom Dimension

(D) Custom Report

About Advanced Google Analytics Assessment 4

You get a total of 10 questions in the fourth Assessment based on the topics you learned in the fourth unit of this course. These are advanced topics and the questions in the fourth assessment are based on the following lessons. Lesson 1 is Introduction to remarketing, Lesson 2 is Better targeting with Dynamic Remarketing, and Lesson 3 is Course Summary. These questions are slightly tough for a newbie but you can easily clear this exam with the answers we have provided in this post.


This post provides all the answers to the exam with a detailed explanation. You should check the explanation for every answer to understand the concept better. After you are done with this check out the answers to the Google Analytics Individual Qualification exam.

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