After a lull in sales, Mo wants to use a social media campaign to launch some of his new plumbing services. He wants to make sure he’s targeting the right audience. Which parameters should he use to decide who to target?

(A) Internet speed, age, interests, hair colour, location, job title

(B) Age, interests, location

(C) Marital status, gender, interests, age

Explanation

The parameters he should use to decide who to target are Age, Interests, and Location. He cannot target people by hair colour because it is not relevant so this rules out option (A). Option (C) is ruled out because it doesn’t use the Location parameter which is the most important parameter. He will only provide his services to a particular city in a particular country. So, the only option that remains is option (B).

Conclusion

This question is a part of the Check Your Knowledge section of Google Digital Garage and Unlocked course. We have also provided all the answers to the Check Your Knowledge section of Google Digital Garage and Google Digital Unlocked.

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