After creating your hero statement, you identify a type of person who is interested in your product that you can’t be a hero to. What should you do for these people?

(A) Make it clear early on that your product isn’t a good fit for them.

(B) Accept their business and serve them as well as you can.

(C) Modify your product to do both jobs.

(D) Ignore them and focus on your target buyers.


This question is a part of the HubSpot Sales Enablement Certification Exam. You can find answers to all the questions asked in this exam in our HubSpot Sales Enablement Certification Exam Answers page.

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