After her success with Ultimate Snowshoes, Ellen turns her attention to another account, a national doughnut chain. They just opened a new location near a college campus. It’s open 24 hours a day, seven days a week — very convenient for all the college students living nearby. Which two extensions should Ellen use?

(A) Location, callout

(B) Callout, sitelinks

(C) Message, location

(D) App, callout

Explanation

Ellen should use Location and Callout extensions because Ellen wants hungry students to easily find the nearby doughnut shop at late hours.

Location extensions allows her to provide address details of her shop and callout extensions allows her to provide her business contact number so that customers can call her shop.

Conclusion

This question is part of the “Optimize Search Ads 360 content” lesson from the Optimize performance in Search Ads 360 course.

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