Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. Why would Alan choose “Build awareness” as his marketing objective?

(A) To reengage users who previously showed interest in his scooters.

(B) To dynamically generate ads, based on an audience’s interest in scooters.

(C) To reach a broad audience for his scooters.

(D) To engage with audiences who previously bought his scooters.

Conclusion

This question is a part of the Google Ads Display Certification Assessment exam. You can find all the answers for this exam in our Google Ads Display Certification Assessment Answers page.