Alan wants to see conversion credit equally divided across every click, except for the click that occurred just prior to the user converting. Which attribution model would he use?

(A) Time Decay

(B) Last click

(C) Position based

(D) Assists

Conclusion

This question is a part of the Optimize performance in DoubleClick Search Assessment. You can find answers to all the questions asked in this exam in our Optimize performance in DoubleClick Search Assessment Answers page.

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