The correct order for his actions should be:
(1) Find out who his audience is
(2) Segment his audience into groups
(3) Create specific content targeted to these audience profiles
(4) Publish the content and promote it to his audience
The first thing he should do is find out his ideal audience using Market research tools. The next thing to do is segment his audience into specific groups that he can target with his content. Next, he should create specific content for each of his audience segments that are designed to attract views from only that segment. Lastly, he should publish the content for each of his segments and finally promote them to the different audience segments.
This question is a part of the Check Your Knowledge section of Google Digital Garage and Unlocked course. We have also provided all the answers to the Check Your Knowledge section of Google Digital Garage and Google Digital Unlocked.