(A) Increase year over year traffic by 30%.
(B) Significantly reduce the amount of time the team spends on creating content.
(C) Add five new content formats to the website by end of year.
(D) All of the above are SMART goals.
Reducing the amount of time the team spends on creating content is the worst example of a Smart goal because Content marketing is a very powerful way to attract new people to your website. If you target the right keywords then you’ll get targeted visitors to your website who are already knowledgable in your niche. You just need great copywriting skills to convert the targeted visitor into a lead and then a customer. Your team should spend more time creating content.
This question is a part of the HubSpot Content Marketing Exam. You can get all the updated answers to this exam in our HubSpot Content Marketing Certification Exam Answers page.