This post contains all the answers to the questions asked in the Amazon Attribution Beta (Vendor) Quiz. This exam is based on 3 lessons and there is no time limit for this exam. You need to answer a total of 18 questions and you have to score 80% or above to earn an award.
Measure Campaigns With Amazon Attribution (Vendor) Quiz Answers
Contents of Article
(A) Amazon Attribution enables advertisers to understand how their Amazon advertising media performs on non-Amazon properties.
(B) Amazon Attribution allows for performance measurement of ads on Amazon properties.
(C) Amazon Attribution allows for advertisers to upload media from other sources to Amazon properties.
(D) Amazon Attribution enables advertisers to understand how their non-Amazon Advertising media impacts customer engagement with their brand on Amazon.
(A) Test and learn; discover new audiences to reach.
(B) Create retargeting audiences within Amazon Attribution
(C) Validate assumptions about your targeted audiences. Confirm you are reaching your intended audiences.
(D) Identify Amazon audiences to target within Amazon DSP.
(A) Attribution tags are created within the self-service Amazon Attribution console; tags are placed on ads, and Amazon conversions are reported within the Amazon Attribution console and exportable Excel reports.
(B) You cannot use attribution tags to measure performance in Amazon Attribution.
(C) Attribution tags are created by users in the Amazon Attribution console and placed in the advertiser’s ad server; Amazon Attribution reporting is made available within the advertiser’s ad server.
(D) Ads are measured by a 3rd party and imported into the Amazon Attribution console.
(A) By using Pixel Applier to save time tagging on my Google Campaign Manager (GCM) display or video campaigns. To do so, advertisers first download the Pixel Applier browser extension and then sync their GCM campaign with the click of a button.
(B) By manually creating attribution tags, one by one. To do so, advertisers can create an order, select products to measure, then create and line items to track different campaigns or strategies.
(C) By using bulk operations to create tags for Google Ads campaigns. To do so, advertisers upload their campaign information into Amazon Attribution, then upload their tag sheet into their campaign manager.
(D) By uploading my advertiser site data to Amazon Attribution.
(A) Impressions from your ad campaign
(B) Amazon Attribution metrics that correspond only to the specific products associated to an Order and its attribution tags.
(C) Add to cart rates of select products
(D) Detail page views of all products
(A) Generating a report to validate that you are measuring all your ad’s clicks correctly.
(B) Copying your attribution tag to append on your ad as the click-through URL.
(C) Naming your order.
(D) Creating line items, which generates attribution tags that are placed on ads.
Q.12 – Attribution contention occurs at the product, or ASIN, level; if you select the same products in multiple orders, your attribution tags with the same promoted products will be eligible with each other for attribution.
(A) Keyword creative report
(B) Performance report
(C) Order summary report
(D) Summary report
(A) Understand how many add to carts, on average, shoppers make after viewing or clicking on your ads.
(B) An understanding of initial awareness for your product from your advertising campaign.
(C) A percentage chance of a shopper purchasing the product when they click on your ad.
(D) Understand how many product page views, on average, customers shoppers visit after viewing or clicking on your ads.
(A) Focus on your ads that help drive the least expensive cost per ATC, and invest less in ads that help drive the highest cost per ATC.
(B) Focus on your ads that help drive the highest total ATCR and invest less in ads that contribute the lowest ATCR.
(C) None of these.
(D) Focus on your ads that help drive the lowest ATCR, but drive higher DPVR.
Q.17 – Marta is an advertiser running campaigns focused on improving consideration metrics of their promoted and brand halo products. Which metrics would be most useful to measure consideration from her campaign?
(A) Click-through rate
(B) Detail page views, Detail Page view rate, Add to carts, Add to cart rate
(D) Total DPVs, Total DPVR, Total Add to carts, Total ATCR
(A) Return on ad spend and other cost based metrics are available within your Amazon Attribution console.
(B) Register for Amazon Attribution cost reports.
(C) Calculate cost efficiency metrics, such as Return on ad spend, Cost per purchase, and Cost per DPV, by exporting your Amazon Attribution reporting and adding in your media cost offline.
(D) It is not possible to calculate Return on ad spend and other cost based metrics.
What is Measure Campaigns With Amazon Attribution (Vendor) Course and Quiz?
This course provides an overview of Amazon Attribution, how to create attribution tags to measure your non-Amazon Advertising media, and how to gain insights to optimize your media’s performance. This course teaches you how to recognize Amazon Attribution’s measurement methodology and measurable media channels, Define the metrics available with the Amazon Attribution console, Set up an Amazon Attribution order and implement attribution tags, and Generate reports and assess campaign performance.
Amazon Attribution Beta (Vendor) Quiz contains 18 questions on these topics and you need to score at least 80% or more to earn an award. There is no time limit for this quiz.
There are a total of 3 modules in this course.
(1) Introduction to the Amazon Attribution Beta (Vendors).
(2) Set up Attribution campaigns (Vendors).
(3) Gain insights with Amazon Attribution reporting (Vendors).
This post provides 100% correct answers to all the questions asked in the Amazon Attribution Beta (Vendor) Quiz. You can find answers to other Amazon exams in our Amazon Sponsored Ads Foundations Certification Assessment Answers page, Amazon Retail for Advertisers Assessment Answers page, Launching Your First Campaign In The Amazon DSP Quiz Answers page, Leveraging Stores for brand awareness Quiz Answers page, and Amazon Attribution beta (Seller) Quiz Answers page.