Amazon DSP Certification Assessment Answers 2021

Before you get to the answers below here are some things you should know about the exam.

Exam Name – Amazon DSP Certification Assessment.

Total Questions and Time Limit – 48 Questions with 120 minutes to complete the exam.

Exam URL https://learningconsole.amazonadvertising.com/student/path/1532-amazon-dsp-certification

Amazon DSP Certification Assessment Questions and Answers (Updated 2021)

Q.1 – Which of the following statements most closely describes automatic optimization in the Amazon DSP?

(A) It works to adjust viewability constraints based on campaign settings.

(B) It works to adjust frequency caps based on a selected conversion type.

(C) It works to select the best supply options based on campaign settings.

(D) It works to bid the best value for a given impression based on a selected conversion type.

Q.2 – For which scenario(s) should an advertiser consider optimization?

(A) The line item is not achieving its desired KPI or goal.

(B) The line item is spending its budget at an optimal pace.

(C) The line item is achieving its performance goal but has potential to perform better.

(D) The line item is not spending enough of the allocated budget.

Q.3 – What does Amazon strive for through its ad policies? (Select 2)

(A) Ensure ads drive purchases with every click

(B) Allow advertisers to effectively communicate their message

(C) Ensure ads are seen by a broad audience

(D) Ensure customer experience is relevant and enjoyable

Q.4 – The language for promotions and bundles must be which of the following?

(A) Free of distractions

(B) Clear

(C) Complete

(D) All of these

Q.5 – The World Times, a publisher, has set their inventory’s price floor to $1.05. Advertiser A bids $0.93, Advertiser B bids $1.14, and Advertiser C bids $1.19. What is the most likely outcome in a second-price auction?

(A) Advertiser C wins and pays $1.15

(B) Advertiser B wins and pays $1.14

(C) Advertiser C wins and pays $1.19

(D) Advertiser B wins and pays $1.19

Q.6 – Charlotte is looking to launch a cross-device campaign to promote her brand. Is she able to achieve this with the Amazon DSP?

(A) Yes

(B) No

Q.7 – At which point during the campaign management timeline should an advertiser establish KPIs?

(A) Report

(B) Optimize

(C) Setup

(D) Review

Q.8 – Which of the following describes the viewability standard used by the Amazon DSP?

(A) 10% of pixels in view for at least 2 seconds

(B) 50% of pixels in view for at least 1 second

(C) 100% of pixels in view for at least 1 second

(D) 50% of pixels in view for at least 3 seconds

Q.9 – Which of the following copy is most likely to be compliant with Amazon’s creative acceptance policies?

(A) Hurry while supplies last

(B) UNMISSABLE SUMMER DEALS!

(C) Upgrade today

(D) Shop now!

Q.10 – The reporting and analysis hub transforms which two reports into a graphical analysis of campaign reporting?

(A) Audience segmentation and all data

(B) Performance and audience segmentation

(C) 3P vendor and deal

(D) Performance and all data

Q.11 – Flynn wants to download a report from the Amazon DSP which will allow him to view the performance on audiences his campaign reached, as well as those not directly reached. Which of the following reports should he choose for this use case?

(A) Performance report

(B) Deal report

(C) Audience segmentation report

(D) 3P vendor report

Q.12 – True or false? The Amazon DSP is only available in a self-service model.

(A) False

(B) True

Q.13 – Which advertising method may involve real-time bidding?

(A) Programmatic advertising

(B) Direct advertising

Q.14 – There was a viewable video ad on September 25th, a non-viewable display ad on September 26th, a viewable video ad on October 1st, and a non-viewable display ad on October 3rd. The customer purchases the product on Oct 6th. Which of the following receives the credit for conversion?

(A) October 1st

(B) September 25th

(C) September 26th

(D) October 6th

Q.15 – Which of the following statements about private marketplaces (PMPs) are true?

(A) PMPs leverage Amazon’s header-bidding integrations.

(B) PMPs are invitation-only marketplaces.

(C) PMPs extend the benefits of programmatic to specific publisher buys.

(D) PMPs allow advertisers broader access to third-party supply.

Q.16 – Which KPIs are associated with an awareness goal? (Select 3)

(A) Return on ad spend (ROAS)

(B) Detail page view rate (DPVR)

(C) Click-through rate (CTR)

(D) Brand lift

Q.17 – True or false? Amazon makes decisions around ad policy in favor of long-term benefits rather than short-term profitability.

(A) False

(B) True

Q.18 – Which of the following are the benefits of Amazon’s automatic optimization? (Select 2)

(A) Customization: adjust levers as needed

(B) Amazon does not offer automatic optimization

(C) Speed: decisions made within nanoseconds

(D) Granularity: every impression is evaluated

Q.19 – For which advertising method are prices negotiated and based on a fixed CPM with no auction involved?

(A) Programmatic advertising

(B) Direct advertising

Q.20 – Display ads cannot contain imagery or text that mimics Amazon’s branding or logo.

(A) False

(B) True

Q.21 – Hong has launched a campaign for his client which will run for 60 days. When is the earliest recommended time he should begin reviewing performance data toward optimization?

(A) 1 day

(B) 10 days

(C) 30 days

(D) 7 days

Q.22 – Which of these buying method provides advertisers higher priority to inventory?

(A) Fixed price

(B) Open auction

(C) Private auction

Q.23 – Which supply option consists of exclusive inventory available through the Amazon DSP?

(A) Private marketplaces (PMPs)

(B) Third-party exchanges

(C) Amazon O&O properties

(D) Amazon Publisher Services

Q.24 – Why is a call to action (CTA) not allowed in the custom image of a display ad with e-commerce creative?

(A) CTAs are not allowed in display ads

(B) CTAs are not allowed in ads that appear off Amazon

(C) The custom image should not duplicate information that is in the e-commerce section

Q.25 – Overter is a financial services company that does not sell products or services on Amazon. They are running a campaign on Amazon promoting a new credit card, where the ad directs users to an enrollment page off of Amazon. What type of campaign is this?

(A) Link out campaign

(B) Link in campaign

Q.26 – True or false? Supply via private marketplaces (PMPs) is only available to the Amazon DSP-managed service users.

(A) True

(B) False

Q.27 – Which supply option should an advertiser select to access inventory from Amazon’s direct publisher integration?

(A) Amazon Publisher Services (APS)

(B) Amazon O&O properties

(C) Private marketplaces (PMPs)

(D) Third-party exchanges

Q.28 – Kris is managing a campaign where one of the line items is beating the performance goal, yet underdelivering. Which of the following is the recommended approach?

(A) Maintain bids and frequency caps.

(B) Shift budget from that line item to higher performing line items.

(C) Decrease frequency cap on that line item to serve less impressions.

(D) Increase frequency cap on that line item to serve more impressions.

Q.29 – There was a viewable display ad on July 15th, a non-viewable video ad on July 22nd, and a viewable video ad on July 29th. The customer had clicked on the first display ad on July 15th and purchased the product on August 5th. Which of the following receives the credit for conversion?

(A) July 15th viewable display ad

(B) August 5th purchase

(C) July 29th viewable video ad

(D) July 22nd non-viewable video ad

Q.30 – Why should an advertiser upload all creative asset sizes that are available during campaign setup?

(A) To reduce time needed to set-up the campaign

(B) To maximize viewability

(C) To increase the campaign’s reach

(D) To be able to optimize to the ones performing best

Q.31 – What does the ASIN selected for a display ad with e-commerce creative require in order to be within Amazon’s ad policies?

(A) 15+ reviews and a 3.5+ star rating

(B) 50+ reviews and a 4.0+ star rating

(C) 30+ reviews and a 4.5+ star rating

(D) 5+ reviews and a 3.5+ star rating

Q.32 – Which type of advertiser(s) can leverage the Amazon DSP for link in campaigns?

(A) Advertisers of a product under a category that Amazon does not offer

(B) Advertisers of a service that Amazon does not offer

(C) Advertisers of brands that sell goods/services on Amazon

(D) Any advertiser

Q.33 – True or false? Auction buying is unguaranteed buying.

(A) True

(B) False

Q.34 – Opal is introducing the Amazon DSP to her team. Which of the following points should she include in her presentation?

(A) The Amazon DSP monitors for brand safety, traffic quality, viewability and 3rd party supply quality.

(B) The Amazon DSP only offers manual optimization.

(C) The Amazon DSP enables advertisers to leverage Amazon’s first-party insights.

(D) Advertisers can access comprehensive and unique inventory that is not available via other DSPs.

Q.35 – Which pricing model allows advertisers to set a price range for any single impression?

(A) CPM

(B) CPC

(C) dCPM

Q.36 – Which of the following describes Amazon Publisher Services (APS)? (Select 2)

(A) Exclusive supply sources available in the Amazon DSP

(B) Invitation-only marketplace allowing select buyers to bid on impressions

(C) Amazon’s marketplace of 10,000+ directly integrated sites and apps

(D) Code is placed directly on participating websites and apps

Q.37 – Which of the following best describes the core value behind Amazon’s ad policies?

(A) Maintain high standards

(B) Maintain a positive customer experience for Amazon shoppers

(C) Follow industry trends

(D) Adhere to strict guidelines

Q.38 – IMDb is an example of which type of supply source?

(A) Third-party exchanges

(B) Amazon O&O properties

(C) Private marketplaces (PMPs)

(D) Amazon Publisher Services (APS)

Q.39 – Which of the following metrics are non-ad-attributed?

(A) Purchase

(B) Add to cart

(C) Detail page view

(D) Retail insights

Q.40 – A customer views an ad on April 1st, clicks the ad on April 4th, views the ad again on April 7th, and purchases the product on April 9th. Which of the following receives the credit for conversion?

(A) April 7th impression

(B) April 9th purchase

(C) April 4th click

(D) April 1st impression

Q.41 – True or false? The metrics shown in the performance dashboard (interactive performance report) cannot be customized.

(A) False

(B) True

Q.42 – When should an advertiser care most about brand halo metrics?

(A) An advertiser never needs to review brand halo metrics.

(B) When reviewing a campaign’s performance toward a purchase goal.

(C) When reviewing a campaign’s performance toward a consideration goal.

(D) When reviewing a campaign’s performance toward an awareness goal.

Q.43 – True or false? PMP preferred deals are an option that bypass auctions completely.

(A) True

(B) False

Q.44 – Olga has several line items under her campaign. Two of the line items are underdelivering and not meeting performance goals, while two are high-performing. Which of the following is the recommended optimization strategy?

(A) Adjust frequency caps on the underdelivering/underperforming line items to serve more impressions

(B) Adjust frequency caps on the underdelivering/underperforming line items to serve less impressions

(C) Shift budget from the underperforming and underdelivering line items to higher performing line items that are scaling.

(D) Shift budget from high-performing line items to the underperforming/underdelivering line items.

Q.45 – Violet is reviewing her campaign report and notices high detail page views (DPV) but low purchase rates. Which of the following is indicated by such results?

(A) Shoppers are not moving from the purchase to advocacy stage.

(B) Shoppers are not moving from the awareness to consideration stage.

(C) Shoppers are not moving from the advocacy to loyalty stage.

(D) Shoppers are not moving from the consideration to purchase stage.

Q.46 – Martina is managing a campaign that isn’t tracking toward the intended goal. What is the recommended approach?

(A) Martina should only leverage manual optimization tactics.

(B) Martina should only leverage automatic optimization.

(C) Martina should leverage automatic and manual optimization strategies.

(D) Martina does not need to employ any optimization strategies.

Q.47 – Reid wants to review how well his campaign is performing toward an awareness goal. Which of these metrics will be most relevant to him? (Select 2)

(A) Brand halo

(B) Impressions served

(C) Click-through rate

(D) Add to cart

Q.48 – Using the following report, which audience segment might the campaign manager choose to add to their targeting approach?

Using the following report, which audience segment might the campaign manager choose to add to their targeting approach

(A) LS – Sports Fans

(B) LS – Drama Movie Interest

(C) LS – Music, Movies, TV Fans

(D) LS – Parents with Children in Household

Q.49 – Which of the following audiences can be reached using the Amazon DSP? Select All Correct Responses.

(A) Advertiser audiences from a DMP

(B) Amazon audiences

(C) Advertiser audiences from a pixel

(D) Advertiser hashed audiences

Q.50 – Who incurs the cost of invalid impressions resulting from domain spoofing?

(A) The domain owner

(B) Amazon

(C) The advertiser

Q.51 – What is the value of Amazon’s pre-bid analysis? (Select 2)

(A) It filters out robotic bid requests

(B) Amazon does not perform pre-bid analysis

(C) It reduces the risk of bidding on suspicious impressions

(D) It removes fraudulent elements after an impression is served

Q.52 – The Amazon DSP automated budget optimization allocates budgets based on which of the following?

(A) Supply selected for a line item

(B) KPIs selected for an order

(C) Type of creative selected

(D) Duration of campaign

Q.53 – At which point during the campaign management timeline should an advertiser use manual optimization levers?

(A) After reviewing campaign insights

(B) Before setting up the campaign

(C) Immediately after setting up the campaign

(D) Before pulling downloadable reports

Q.54 – Which of the following may not be compliant with Amazon’s creative acceptance policies? (Select 2)

(A) Engaging animation that does not distract or deceive

(B) Interactive elements that complement the user experience

(C) Flashing or pulsating text

(D) Animation that mimics user interaction, such as a moving cursor

Q.55 – True or false? There is a dedicated team that manually audits inventory for compliance with Amazon’s quality standards.

(A) True

(B) False

Q.56 – Using the following report, which audience segment might the campaign manager choose to remove from their targeting approach?

(A) LS – Parents with Children in Household

(B) LS – Sci-fi Interest

(C) LS – Music, Movies, TV Fans

(D) IM – Exercise & Fitness Apparel

Q.57 – Joaquin is launching a campaign for his client, TinyFeet, and only wants to buy fixed-price inventory. Which of the following options should he choose?

(A) PMP preferred deal

(B) PMP private auction

(C) Open exchange

(D) Amazon Publisher Services (APS)

Q.58 – True or false? Amazon’s ad policies are only relevant for ads served ON Amazon.

(A) False

(B) True

Q.59 – Which of the following is NOT a true statement?

(A) Programmatic advertising analyzes each impression against an advertisers’ goals in real-time.

(B) The majority of programmatic ads are purchased using a CPM or dCPM model.

(C) The buying process for programmatic advertising is automated.

(D) Programmatic advertising relies on manual insertion orders and requests for proposals (RFPs).

Q.60 – Which of the following supply strategies may lead to better performance through the ability to scale and diversify formats and content?

(A) Select only auctioned supply

(B) Select only non-auctioned supply

(C) Select only Amazon O&O properties

(D) Select all supply options

Q.61 – Which of the following is the recommended optimization strategy for line items that are performing and delivering above goal?

(A) No action should be taken

(B) Increase bids and frequency caps on these line items

(C) Shift budget away from these line items to lower performing/delivering line items

(D) Maintain bids and frequency caps, and shift budget from underperforming/underdelivering line items to these line items

Q.62 – Antonio has a line-item that is under-delivering. Which of the following manual optimization tactics should he consider? (Select 2).

(A) Decrease bids

(B) Relax the viewability setting

(C) Decrease frequency caps

(D) Select any unchecked supply sources

Q.63 – A campaign had a ROAS goal of $3.50 or higher, and a CPM goal of less than $1.75. Using the following report, select the statement that is true.

(A) GreenTree mobile met both campaign goals

(B) GreenTree -ATF did not meet the ROAS goal.

(C) GreenTree-BTF met both campaign goals

(D) GreenTree video met the CPM goal but did not meet the ROAS goal.

Q.64 – The World Times, a publisher, has set their inventory’s price floor to $1.00. Advertiser A bids $0.89, Advertiser B bids $1.04, and Advertiser C bids $1.11. What is the outcome in a first-price auction?

(A) Advertiser B wins and pays $1.11

(B) Advertiser A wins and pays $1.04

(C) Advertiser C wins and pays $1.05

(D) Advertiser C wins and pays $1.11

Q.65 – How long is Amazon’s lookback window from the point of conversion, used in reporting ad-attributed metrics?

(A) 60 days

(B) 30 days

(C) 7 days

(D) 14 days

Q.66 – Which of the following is the recommended optimization strategy for line items that are performing and delivering the above goal?

(A) No action should be taken

(B) Increase bids and frequency caps on these line items

(C) Shift budget away from these line items to lower performing/delivering line items

(D) Maintain bids and frequency caps, and shift budget from underperforming/underdelivering line items to these line items

Q.67 – Overture is a financial services company that does not sell products or services on Amazon. They are running a campaign on Amazon promoting a new credit card, where the ad directs users to an enrollment page off of Amazon. What type of campaign is this?

(A) Link in campaign

(B) Link out campaign

Q.68 – Bree has set up a campaign in the Amazon DSP which utilizes a deal ID. What supply is she leveraging?

(A) Amazon O&O properties

(B) Third-party exchanges

(C) Amazon Publisher Services (APS)

(D) Private marketplaces (PMPs)

Q.69 – When shoppers click on an ad and are directed to an advertiser’s product detail page on Amazon, which customer flow is this?

(A) Link in customer flow

(B) Link out customer flow

Q.70 – Which of the following are variables that may affect campaign performance?

(A) All of these

(B) Poor customer reviews

(C) Out-of-stock issues

(D) Prime Day

Q.71 – True or false? Advertisers are allowed to edit an Amazon customer review to appear in an ad if the review contains spelling or grammatical errors.

(A) False

(B) True

Q.72 – What method(s) of optimization does the Amazon DSP offer?

(A) Manual optimizations

(B) Automatic optimizations

(C) Neither of these

Q.73 – Third-party exchanges rely on which buying method?

(A) Open auction

(B) Private auction

(C) Fixed auction

Q.74 – Amazon uses internally developed systems to detect and filter out invalid activity, such as robots that generate fake clicks.

(A) True

(B) False

What is Amazon DSP Certification Course and Assessment?

This course is designed by Amazon to test the knowledge of Amazon DSP supply, how to create Amazon DSP campaigns, how to analyze the performance of your Amazon DSP campaigns, and how to optimize your DSP campaigns.

The Amazon DSP validates an individual’s proficiency in Amazon Advertising programmatic offerings, including Amazon DSP supply and creative types, campaign optimization, reporting, and ad policy.

The questions and answers provided in this post are from the Amazon DSP Certification exam. The course has a total of 5 Modules and takes an approximate time of 2 hours to complete.

The Amazon DSP Certification exam consists of 48 questions and you get 120 minutes to complete the exam. You cannot review your answers once they’ve been submitted. You have to score 80% or above in this assessment to earn the certificate.

This certificate is valid for a period of 12 months and if you fail on the first try then you are allowed to retake the exam after 24 hours.

Course Requirements

There are two main requirements for applying to these courses:

(1) You should own a Smartphone or Computer with an active Internet Connection.

(2) You should have a free Amazon Account.

Course Modules

There are a total of 5 modules in this course.

(1) Introduction to the Amazon DSP.

(2) Learn about Amazon DSP supply and supply quality safeguards.

(3) Build compliant ads for DSP campaigns.

(4) Analyze your Amazon DSP campaign performance.

(5) Optimize your campaigns in the Amazon DSP.

Key Features of This course

The main features of this course are:

(1) It is designed by Amazon itself so the information provided in this course is of high quality.

(2) It provides a Certificate which has recognition in the job industry.

(3) You can learn at your own pace.

(4) A user has unlimited access to the course and it’s totally free.

Conclusion

This article provides all the answers with detailed explanation so that you don’t just get the correct answers but you actually understand the reason behind the answers.

You should also check out our answers to other Amazon Certification exams on our Amazon Sponsored Ads Foundations Certification Assessment Answers page, and Amazon Retail for Advertisers Certification Assessment Answers page.

Also, check out our answers to other Amazon exams on our Launching Your First Campaign In The Amazon DSP Quiz Answers page, Leveraging Stores for brand awareness Quiz Answers page, Sponsored Ads for KDP Authors Quiz Answers page, Amazon Attribution beta (Seller) Quiz Answers page, and Amazon Attribution beta (Vendor) Quiz Answers page.

If you have any questions or something to say then feel free to comment down below.

Leave a Comment

Share via
Copy link
Powered by Social Snap