Amazon may adjust a bid in real time up to 100% when an ad may be more likely to convert to a sale, and lower a bid when less likely to convert to a sale. What is this describing?

(A) fixed bids

(B) automated bidding

(C) dynamic bids – up and down

(D) dynamic bids- down only

Explanation

Amazon adjusts your bid in real time (by a maximum of 100%) when your ad may be more likely to convert to a sale, and lower your bids when less likely to convert to a sale. If Amazon ad algorithm determines that your ad is likely to convert to a sale then Amazon can increase the bid for that keyword and if it determines that your ad is less likely to convert to a sale then Amazon will decrease your bid for that keyword.

Conclusion

This question is a part of the Amazon Sponsored Ads Foundations Certification Assessment. You can find answers to all the questions asked in this exam in our Amazon Sponsored Ads Foundations Certification Assessment Answers page.

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