Before you get to the answers below here are some things you should know about the exam.
Exam Name – Sponsored Ads Foundations Certification Assessment.
Total Questions and Time Limit – 60 Questions with 120 minutes to complete the exam.
Exam URL – https://learningconsole.amazonadvertising.com/student/path/1535/activity/1544
Amazon Sponsored Ads Foundations Certification Assessment – United States Answers (Updated 2021)
Contents of Article
Q.1 – Sponsored ads are generally used for which objective?
(A) To increase brand awareness
(B) To drive customer loyalty
(C) To reengage previous customers
(D) To reach customers with high purchase intent
(A) high ACOS
(B) neither of these
(C) low ACOS
(A) Sponsored Brands
(B) Sponsored Products
(A) increase visibility by adding more keywords
(B) remove the underperforming ASINs from their campaign
(C) increase bids on high-performing keywords
(D) increase visibility by adding ASINs to the campaign
Q.5 – If an advertiser’s goal is for campaign efficiency, which ASINs should they avoid using? (Select 2)
(A) ASINs that have low sales
(B) ASINs with 5 star reviews
(C) Best-selling ASINs
(D) ASINs with 2 star reviews
(A) True
(B) False
Q.7 – Where will a customer be directed after clicking on a product featured in a Sponsored Brands ad?
(A) The brand’s webpage
(B) The product detail page for that product
(C) The brand’s campaign landing page
(D) The brand’s Store
(A) loose match
(B) compliments
(C) close match
(D) substitutes
(A) fixed bids
(B) automated bidding
(C) dynamic bids – up and down
(D) dynamic bids- down only
Q.10 – True or false? Cancelled orders are not included in sales attribution metrics.
(A) True
(B) False
Q.11 – Which best defines a parent ASIN?
(A) An ASIN under which all of a seller/vendor’s ASINs are grouped.
(B) An ASIN under which multiple variations of the product are grouped.
(C) An ASIN under which all products within a category are grouped.
(D) The first ASIN created in a category.
(A) The ad may serve regardless of the misspelling.
(B) The ad will not serve due to a negative match.
(C) The ad will definitely serve.
(D) The ad will not serve due to the misspelling.
(A) None of these
(B) Geotargeting
(C) Keyword targeting
(D) Product targeting
(A) Sponsored Brands
(B) Sponsored Products
(A) Sponsored Products
(B) Sponsored Brands
(A) False
(B) True
(A) $0.86
(B) $0.77
(C) $0.85
(D) $0.79
(A) Bulksheets
(B) Manually
(C) API
(A) Emilia will spend $10 for the lifetime of the campaign.
(B) Emilia may spend less that $10 per day.
(C) Emilia will spend more than $300 in a 30-day month.
(D) Emilia may spend up to 10% more per day, but not more than $300 in a 30-day month.
Q.20 – True or false? A minimum of 4 product images is suggested for a product to be retail ready.
(A) True
(B) False
(A) ensure the product is in stock
(B) increase the price of the product
(C) ensure pricing is affordable
(D) stop selling the product
(A) The campaign will end.
(B) Lamar will be notified, but the campaign will continue to run.
(C) The campaign will pause until inventory is replenished.
(D) The campaign will continue to run.
(A) decrease bids on low performing keywords
(B) add negative keywords
(C) add new keywords
(D) remove underperforming keywords
(A) Sponsored Products, Sponsored Brands
(B) Sponsored Brands, Sponsored Products
(C) Sponsored Products, Sponsored Products
(A) increase visibility by adding ASINs to the campaign
(B) increase visibility by adding more keywords
(C) all of these
(D) increase bids on high-performing keywords
(A) Sponsored Brands
(B) Sponsored Products
(A) AZIN
(B) ASON
(C) ASKU
(D) ASIN
Q.28 – Which of the following is an example of a brand halo conversion?
(A) A customer clicks on a vendor’s sponsored ad for tennis shoes and then purchases those shoes.
(B) A customer clicks on a vendor’s sponsored ad for tennis shoes, and then purchases dress shoes from that vendor.
(C) A customer clicks on a vendor’s sponsored ad for tennis shoes but does not make a purchase.
(D) A customer clicks on a vendor’s sponsored ad for tennis shoes, and then purchases tennis shoes from a different vendor.
Q.29 – True or false? Sponsored ads are bought by impression (CPM).
(A) True
(B) False
(A) Koepp can improve the product images and description to more accurately reflect the product.
(B) Koepp can add variations of the product.
(C) Koepp can act on the feedback by making product improvements that address the issue.
(D) Koepp can help boost the number of reviews using the Amazon Vine program.
(A) Product targeting
(B) None of these
(C) Manual keyword targeting
(D) Geotargeting
(A) new product ASINs only
(B) retail ready ASINs and new product ASINs
(C) best-selling ASINs and new product ASINs
(D) best-selling ASINs and retail ready ASINs
(A) search term report
(B) targeting report
(C) advertised product report
(D) performance over time report
(E) placement report
(A) text alerts
(B) Advertising Console
(C) email notifications
(D) bulksheet reports that compare daily budget and spend
Q.35 – What does it mean for a product to be considered retail ready?
(A) The product has been sold at least once.
(B) The product is sold by Amazon.
(C) The product detail page includes all the necessary information for a customer to make a purchase.
(D) The product is available in more than one country.
(A) API
(B) Advertising Console
(C) downloadable reports
Q.37 – How is advertising cost of sales (ACOS) calculated?
(A) ad spend / attributed sales
(B) ad spend x clicks
(C) ad spend / clicks
(D) ad spend x attributed sales
Q.38 – Which of the following best indicates a high-performing, efficient campaign?
(A) high ACOS, low ROAS
(B) high ACOS, high ROAS
(C) low ACOS, high ROAS
(D) low ACOS, low ROAS
(A) % of orders new-to-brand
(B) attributed sales
(C) ACOS
(D) conversion rate
Q.40 – Which of the following search terms would be considered a phrase match for the keyword “cat litter?”
(A) “pine kitty litter“
(B) “litter for cats“
(C) “feline clay litter“
(D) “pine cat litter“
Q.41 – Which of the following ACOS indicates the more efficient advertising campaign?
(A) 50%
(B) 35%
(C) 12%
(D) 95%
Q.42 – In which of the following situations should an advertiser consider using automated bidding?
(A) to optimize bids on both Sponsored Product and Sponsored Brand campaigns, toward sales efficiency
(B) to optimize bids on Sponsored Brand campaigns, toward brand awareness
(C) to optimize bids on Sponsored Brand campaigns, toward sales efficiency
(D) to optimize bids on Sponsored Product campaigns, toward brand awareness
Q.43 – Which best describes Sponsored Brands?
(A) Features a custom headline and logo or image
(B) Depending upon the tactic, it appears both on and off Amazon
(C) Promotes individual products
(D) Directs only to product detail pages when clicked
(A) Automatic targeting
(B) Manual targeting
Q.45 – What is the minimum star rating a product should have to be considered retail ready?
(A) 3.5 stars
(B) 3 stars
(C) 4 stars
(D) 4.5 stars
(A) “easel for artists“
(B) “easels for art class“
(C) “table top easel“
(D) “art easel”
Q.47 – True or false? Optimizing the enhanced content section can improve organic SEO.
(A) False
(B) True
(A) False
(B) True
(A) Product targeting
(B) Keyword targeting
Q.50 – Which of the following is a requirement for Amazon sellers to set up Sponsored Brands campaigns?
(A) Must be enrolled in the Amazon Brand Registry
(B) Must sell products from multiple brands
(C) Must be active for over 6 months
(D) Must sell more than 10 products
(A) Automatic targeting
(B) Manual targeting
Q.52 – Which of the following is true regarding product variations? (Select 2)
(A) Including variations for a product may increase traffic and conversion rates.
(B) Reviews and product questions are separated out by each variation.
(C) Images for product variations are unnecessary.
(D) Product reviews for each variation are brought into one product detail page.
(A) Yes
(B) No
(C) Not enough information
(A) GamezCo paid a fee to present the Featured Offer (“Buy Box”).
(B) GamezCo is the only seller for this product.
(C) GamezCo receives credit for sales.
(D) When a customer clicks “Buy Now,” they will be purchasing from GamezCo.
(A) Store
(B) Amazon homepage
(C) seller landing page
(D) product detail page
Q.56 – What is the minimum number of customer reviews a product should have to be considered retail ready?
(A) 15 reviews
(B) 25 reviews
(C) 10 reviews
(D) 18 reviews
Q.57 – Which of the following choices would likely require the highest bid amount?
(A) broad match
(B) brand keyword
(C) exact match
(D) phrase match
Q.58 – Which keywords may offer a larger amount of impressions with higher search volume?
(A) Brand keywords
(B) Category keywords
(A) There are 5 items left in stock.
(B) There are 15 customer reviews.
(C) Product is rated 4 out of 5 stars.
(D) Enhanced content includes a video.
Q.60 – Examine this product detail page. Which of the following elements is not retail ready?
(A) reviews
(B) rating
(C) title
(D) images
(A) New-to-brand
(B) click-through rate
(C) Cost-per-click
(D) spend
(A) search term report
(B) placement report
(C) performance over time report
(D) advertised product report
(E) targeting report
Q.63 – Which sponsored ad type(s) provides new-to-brand metrics? Select All Correct Responses.
(A) Sponsored Brands
(B) Sponsored Products
(C) neither of these ad types
(A) increase the bids on those keywords
(B) add more ASINs to their campaign
(C) remove ASINs from their campaign
(D) add those keywords as negative keywords
(A) Nothing, they should leave their campaign alone as long as it’s not over spending.
(B) add more keywords to increase visibility
(C) increase bids on high-performing keywords
(A) Sponsored Brands
(B) Sponsored Products
(A) Coffee Fizz with an average 4.5 star rating
(B) Sonix Boom with 5 customer reviews
(C) Their top selling product, Tea Fizz
(D) Citrus Fizz with 50 customer reviews
(A) add more quality ASINs
(B) add only best-selling ASINs
(C) add 5 ASINs per campaign
(D) none of these
Q.69 – True or false? Sponsored Products allow you to target by keyword, ASIN, or category.
(A) False
(B) True
(A) Geotargeting
(B) Keyword targeting
(C) None of these
(D) Product targeting
(A) True
(B) False
(A) True
(B) False
(A) phrase match
(B) broad match
(C) negative phrase match
(D) exact match
(A) The campaign automatically continued running on Tuesday
(B) The campaign paused until GreenTree increased the budget on Wednesday
(C) The campaign automatically ended on Tuesday
(D) The campaign paused until automatically resuming on Wednesday
Q.75 – Which of the following is an optimal main image?
(1) C
(2) B
(3) A
(A) False
(B) True
Q.77 – Which of the following is NOT included in the retail readiness checklist?
(A) inventory
(B) delivery method
(C) description
(D) customer reviews
(A) engagement
(B) relevancy
(C) ad spend
(D) cost-per-click
(A) A+enhanced marketing content/Enhanced brand content
(B) product description
(C) manufacturer content
(D) enhanced customized content
Q.80 – Which of the following is included on a product detail page? (Select 2).
(A) order history
(B) featured offer
(C) images
(D) Stores
Q.81 – Which two variables are used by the auction to determine which ad will display?
(A) pixels, cost-per-click-bid
(B) ad type, budget
(C) cost-per-click bid, relevancy
(D) ad spend, relevancy
(A) Geotargeting
(B) Negative Geotargeting
(C) Negative product targeting
(D) Product targeting
(A) advertise the best sellers in their product catalog
(B) neither of these
(C) remove the underperforming ASINs from their campaign
Q.84 – Which sponsored ad can use automatic targeting?
(A) neither of these ad types
(B) Sponsored Products
(C) Sponsored Brands
(A) The ad will not serve due to the plural variation.
(B) The ad will definitely serve.
(C) The ad may serve because close variations (plurals) are automatically included.
(D) The ad will not serve due to misspelling.
(A) Sponsored Products
(B) Sponsored Brands
(A) Leverage the Early Reviewer Program to help increase the number of reviews.
(B) Wait until the product receives more reviews.
(C) Change shipping methods to increase positive reviews.
(D) Decrease the price to increase the number of sales, increasing reviews.
Q.88 – Campaign efficiency is measured by _____________, and brand awareness is measured by _____________.
(A) ROAS, ACOS
(B) Impressions, ACOS
(C) ACOS, impressions
(D) ACOS, ROAS
(A) Keyword targeting
(B) Product targeting
(A) “artist easels”
(B) “table top artist easel”
(C) “artist easel for painting”
(D) “standing artist easel”
(A) Bulksheets
(B) Manually
(C) API
Q.92 – Why might an advertiser bid on brand keywords?
(A) For a higher chance of conversion
(B) For a wider reach
(A) pause the campaign since it can’t run through the day
(B) decrease bids on under performing key words
(C) remove low performing key words
(D) increase bids on under performing key words
(A) Sponsored Products
(B) Sponsored Brands
(A) targeting report
(B) performance over time report
(C) placement report
(D) advertised product report
(E) search term report
(A) Advertising Console
(B) API
(C) downloadable reports
What is Sponsored Ads Foundations Certification Course and Assessment?
This course is designed by Amazon to test the knowledge of creating Sponsored Ad campaigns for both Sellers and Vendors. Sponsored Ads allow sellers to promote their brands and products on Amazon. These ads appear on the top, middle and bottom of the search results. These ads help you to stand out from Amazon’s orgainc search results.
The Sponsored ads foundations Certification validates an individual’s proficiency in Amazon’s sponsored ads, like Sponsored Products and Sponsored Brands, with emphasis on retail readiness, sponsored ads strategy, and campaign optimization.
The questions and answers provided in this post are from the Sponsored ads foundations Certification course and exam. This course has a total of 6 Modules and takes an approximate time of 2 hours to complete.
The first module teaches about the different Sponsored ad types, the second module teaches the various targeting options available in Sponsored ad campaigns, the third module teaches how you can set up your own Sponsored ad campaign, the fourth module teaches how to measure your Sponsored ad performance, the fifth module teaches how to optimize your Sponsored ad campaign and the sixth module teaches how to optimize for retail readiness.
The Sponsored Ads Foundations Certification exam consists of 60 questions and you get 120 minutes to complete the exam. You cannot review your answers once they’ve been submitted. You have to score 80% or above in this assessment to earn the certificate. This certificate is valid for a period of 12 months and if you fail on the first try then you are allowed to retry after 24 hours.
Course Requirements
There are two main requirements for applying to these courses:
(1) You should own a Smartphone or Computer with an active Internet Connection.
(2) You should have a free Amazon Account.
Course Modules
There are a total of 6 modules in this course.
(1) Learn about sponsored ad types.
(2) Target your sponsored ads campaign.
(3) Set up a sponsored ads campaign.
(4) Interpret your sponsored ads performance.
(5) Optimize your sponsored ads campaign.
(6) Optimize for retail readiness.
Key Features of This course
The main features of this course are:
(1) It is designed by Amazon itself so the information provided in this course is of high quality.
(2) It provides a Certificate which has recognition in the job industry.
(3) You can learn at your own pace.
(4) A user has unlimited access to the course and it’s totally free.
Conclusion
This article provides all the answers with detailed explanation so that you don’t just get the correct answers but you actually understand the reason behind the answers. You should also check out our answers to the Amazon Retail for Advertisers Certification Assessment on our Amazon Retail for Advertisers Certification Assessment Answers page. Also, check out our answers to other Amazon exams on our Launching Your First Campaign In The Amazon DSP Quiz Answers page, Leveraging Stores for brand awareness Quiz Answers page, and Amazon Attribution beta (Seller) Quiz Answers page, Amazon Attribution beta (Vendor) Quiz Answers page. If you have any questions or something to say then feel free to comment down below.