(A) Having the marketer take sole responsibility of making user-centric design
(B) Building relationships between teams like marketing and product
(C) Investing heavily in developer resources
(D) Having each team measure different key performance indicators (KPIs)
A key characteristic of a user-focused organization is building relationships between teams like marketing and product. Teams should collaborate with one another and build relationships because it improves brand consistency and reduces chances of errors.
Strong relationships between different teams improves productivity and frees up time for innovation which would lead to better products and services for the consumer.
This question is from the Mobile Experience Certification Exam. You can find answers to all the questions from this exam on our Mobile Experience Certification Exam Answers page.