An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate?

(A) The campaign could be improved by 60% if the listed recommendations are followed.

(B) The campaign is 60% less optimal than other company campaigns.

(C) The campaign is running 40% over budget.

(D) The campaign is 40% optimized for the given keywords chosen by the previous campaign manager.


This question is a part of the Google Ads Search Certification exam. You can find answers to all the questions asked in this exam in our Google Ads Search Certification Exam Answers page.

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