An automated email that you send has a high click-through rate, but the landing page that it promotes has a low conversion rate. Which element would benefit most from contextual marketing?

(A) A personalized subject line in the email.

(B) A smart CTA in the email to show different wording to visitors.

(C) A smart form on the landing page to ask different questions of visitors who come from the email.

(D) A personalization token on the landing page that displays the first name of visitors who come from the email.

Conclusion

This question is a part of the HubSpot Contextual Marketing Certification Exam. You can find answers to all the questions asked in the HubSpot Contextual Marketing Certification Exam Answers page.

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