An example of an “earned” social media tactic:

(A) generating positive conversations on social around your products or services

(B) sparking word of mouth recommendations from previous customers

(C) forging mutually beneficial influencer relationships

(D) all of the above

(E) encouraging employees to amplify your organization’s social content on their personal social channels.

Explanation

Earned social media tactics are tactics that you use to get people to talk about your business on social media organically without any paid sponsored tactic. Examples of earned social media tactics are generating positive conversations on social around your products or services, sparking word of mouth recommendations from previous customers, forging mutually beneficial influencer relationships, and encouraging employees to amplify your organization’s social content on their personal social channels.

Conclusion

This question is a part of the Hootsuite Social Marketing Certification Exam. You can find 100% correct answers to all the questions asked in this exam on our Hootsuite Social Marketing Certification Exam Answers page.

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