Angela opened her own beauty salon two years ago, and is now looking at how content marketing can help her boost the business’s profile online. How could content marketing help her?

Q.1 – Could it help her find cheaper suppliers?

(A) True

(B) False

Q.2 – Could it help her develop a stronger brand identity?

(A) True

(B) False

Q.3 – Could it help her understand her customers’ shopping preferences?

(A) True

(B) False

Q.4 – Could it help her connect with the right audience?

(A) True

(B) False

Explanation

Content marketing can’t help her find cheap suppliers. She has to negotiate with them in order to get cheap supplies. Content marketing can help her develop a stronger brand identity because she will write articles that provide value to users and people will start to trust her. She will then get noticed by other users and this process will eventually help to develop a strong brand identity. The shopping preferences of customers can only be analysed using Market insights tools, Analytics tools, etc. Content marketing cannot help her do that. Content marketing can help her connect with the right audience because she will write content using keywords that her users search for. This means that users who are interested in her business will land on her website via search engines.

Conclusion

This question is a part of the Check Your Knowledge section of Google Digital Garage and Unlocked course. We have also provided all the answers to the Check Your Knowledge section of Google Digital Garage and Google Digital Unlocked.

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