Anna is a commercial photographer. She’s setting up SEM campaigns to draw more traffic to her site. She needs to make sure her ads are relevant, and she’s doing this by creating ad groups for each type of product.

Take a look at the ad below:

Wedding photography
Capture your special day with beautiful photographs
Call to book your date now!

Question – Can you help Anna by eliminating the keywords that wouldn’t be relevant to her ad?

(A) Bridal party photos

(B) Candid wedding photos

(C) Baby photoshoot

(D) Newborn baby photography

(E) Professional website photos

Explanation

The keyword Bridal party photos doesn’t have the keyword Wedding so it is not relevant. The keyword Baby photoshoot is nowhere close to the main keyword of the ad so it isn’t relevant. Newborn baby photography is also not even close to the main keyword of the ad therefore it’s not relevant. The keyword Professional website photos also doesn’t have the main keyword of the ad so this is also not relevant.

Conclusion

This question is a part of the Check Your Knowledge section of Google Digital Garage and Unlocked course. We have also provided all the answers to the Check Your Knowledge section of Google Digital Garage and Google Digital Unlocked.

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