Anna is a photographer. She’s previously focused on wedding photography, but she now takes requests to photograph other events as well. Customers can contact her through the site’s enquiry page to make requests. They can also look at her gallery and sign up to an email newsletter.

Anna wants to track how many people request photography for events that aren’t weddings.

Question – Where should she place the conversion tracking code?

(A) Homepage

(B) Enquiry page

(C) Enquiry confirmation page

(D) Newsletter sign-up page

Explanation

A tracking pixel or conversion tracking code records an action when the visitor visits that specific webpage. So, if she wants to track how many people request photography for events that aren’t weddings then, she should place the conversion tracking code on the Enquiry confirmation page. So, whenever a person lands on the webpage then a conversion will be recorded and the only way to land on the enquiry confirmation page is to fill an enquiry form on the enquiry page. So, this will mean that the person has filled the form and when they land on the website it will be recorded as a conversion.

Conclusion

This question is a part of the Check Your Knowledge section of Google Digital Garage and Unlocked course. We have also provided all the answers to the Check Your Knowledge section of Google Digital Garage and Google Digital Unlocked.

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