Anna specialises in portrait photography. She uses her website to reach potential customers and has recently set up an SEM campaign to draw more traffic to her site. She wants to use negative keywords to make sure her ads don’t appear for people who aren’t potential customers. Which of the following keywords are the negative keywords?

(A) Photographer

(B) Portrait

(C) Landscape

(D) Family photo

(E) Watercolour

Explanation

Since Anna is a Portrait photographer the negative keywords for her SEM campaign should be Landscape and Watercolour. Both of these keywords aren’t relevant to her business so using them as main keywords will bring unrelated and untargeted traffic to her website.

Other keywords Photographer, Portrait, and Family photo are highly relevant to her business so she should use them as her main keywords.

Conclusion

This question is a part of the Check Your Knowledge section of Google Digital Garage and Unlocked course. We have also provided all the answers to the Check Your Knowledge section of Google Digital Garage and Google Digital Unlocked.

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