As the director of advertising for a software company, Susan’s considering her customers’ journeys. What’s the first step her potential customers will take?

(A) Provide contact information

(B) Respond to a call-for-action

(C) Demonstrate loyalty

(D) View an online advertisement

Conclusion

This question is a part of the Google Ads Measurement Certification Assessment exam. You can find all the answers to this exam in our Google Ads Measurement Certification Assessment Answers page.

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