As you’ve just learned, attribution modeling provides various options for seeing data your way. Which option would you use if you wanted the model to evaluate all available conversion path data (from both converting and non-converting users)?

(A) Data-driven

(B) Time decay

(C) Custom model

(D) Position-based

Explanation

The Data-driven attribution model only uses data from users who converted and evaluates all available conversion path data from both converting and non-converting users.

Conclusion

This question is part of the “Pick a Search Ads 360 Attribution Model” lesson from the Optimize performance in Search Ads 360 course.

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