Assuming that ecommerce tracking and/or goals are configured, which of the following Analytics reports does NOT show conversion rates?

(A) Landing Pages

(B) All Pages

(C) Source/Medium

(D) Mobile Overview


The All Pages report under Site Content under Behavior reports doesn’t show any Conversion rates value in Google Analytics. The All Pages report only shows Pageviews, unique Pageviews, Avg. Time on Page, Entrances, Bounce Rate, % Exit and Page Value.

All other reports in the options like Landing Pages report, Source/Medium reports and Mobile Overview reports show the Conversion rate.


This question is a part of the Assessment 3 section of the Google Analytics for Power Users course. You can find all the questions from all the four assessments with detailed explanation for this exam in our Google Analytics for Power Users Assessment Answers page.

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