Assuming we are using standard Default Channel Grouping definitions and DCLID auto-tagging, which channel will include sessions from Display & Video 360?

(A) Paid Search

(B) Referral

(C) Display

(D) Direct

Explanation

If auto-tagging is enabled and the standard channel grouping is being used then the Channel for sessions from Display & Video 360 will be included as Display and the medium will be CPM because it is a part of the Display Advertisements feature and they are bid on using Cost Per Mille(CPM) values.

Conclusion

This question is a part of the Assessment 5 exam of Getting Started with Google Analytics 360. You can find all the answers to this exam in our Getting Started with Google Analytics 360 Assessment Answers page.

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