Attribution tags should be placed on both Amazon and non-Amazon ads.

(A) True

(B) False


Do not use Amazon Attribution tags to measure Amazon Advertising. Amazon Attribution is designed to measure the impact of non-Amazon Advertising media. If Amazon Attribution attribution tags are implemented on your Amazon Advertising orders, your Amazon Attribution reporting will be inaccurate.


This question is a part of the Amazon Attribution beta (Vendor) Quiz and the Generating reports chapter from the Set Up Attribution campaigns(sellers) lesson unit. You can find 100% correct answers to all the questions asked in both exams on our Amazon Attribution Beta (Vendor) Quiz Answers page, and Set Up Attribution campaigns(sellers) Answers page.

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